Here at Traffic Label we are looking for a proactive and detail-oriented Email Performance Executive to support the daily execution and optimisation of our email deliverability initiatives. Reporting to the Email Deliverability Specialist, this role is perfect for candidates with a solid grounding in email marketing who want to advance their expertise in deliverability and sender reputation management.
Key Responsibilities:
* IP Management: Assist in managing and warming up over 50 dedicated IP addresses across multiple email platforms.
* Sender Certification: Support the setup, submission, and ongoing maintenance of sender certification processes, with a focus on Return Path (Validity Sender Certification).
* Campaign Execution: Collaborate on email campaign strategy from a deliverability perspective, including template creation, audience segmentation, and data hygiene.
* Monitoring & Troubleshooting: Work closely with the Email Deliverability Lead to monitor deliverability and troubleshoot issues as they arise. [need for pro-activity here too]
* Cross-Functional Coordination: Liaise with developers and designers to ensure websites and landing pages adhere to email best practices.
* Performance Tracking: Utilise Everest or similar tools to monitor inbox placement, engagement metrics, and sender reputation.
* Reporting: Analyse and report on key performance indicators such as open rates, click rates, and bounce rates.
* Documentation: Maintain up-to-date records of domain/IP configurations, email authentication, and warm-up progress.
* Industry Awareness: Stay informed on email industry trends, ISP policy updates, and deliverability best practices.
Ideal Candidate Profile
* Experience: At least 12 months in email marketing, preferably in a fast-paced or high-volume environment.
* Technical Skills:
* Hands-on experience with campaign management, including content creation, layout, CRM/data segmentation, and performance analysis (12 months experience using analytic tools such as Looker or PowerBI desirable).
* Familiarity with deliverability concepts such as authentication, spam traps, blocklists, and engagement metrics.
* Previous use of major ESPs (Dotdigital, Adestra, SendGrid preferred).
* Exposure to Return Path (Validity) sender certification is highly desirable.
* Experience with deliverability tools/platforms (Everest, Postmaster Tools) is an advantage.
* Understanding of sender reputation and inbox placement principles.
* Knowledge of DNS configuration (SPF, DKIM, DMARC) and IP/domain warm-up strategies is a plus.
* Broader digital marketing knowledge (SEO, PPC, social) is beneficial.
* Familiarity with GDPR and PECR an advantage
Personal Attributes
* Highly organised with exceptional attention to detail.
* Analytical, data-driven mindset.
* Eager to learn and develop under expert mentorship.
* Proactive, reliable, and collaborative team player.
Additional Requirements
* Must reside within a 45-minute drive of St Albans.
* Hold a valid UK driver’s license and have access to a personal vehicle.
* Must have the right to work in the UK without sponsorship.