Benefits Government Pension | Generous Holiday Allowance | Birthday Celebrations | Long Service Awards | Annual Events
Working Hours Full Time
Salary OTE: £65,000 per annum (Uncapped)
The Package
* Executive Benefits: Company Car, Life Assurance, and Contributory Pension.
* Lifestyle: 22 days’ annual leave + bank holidays (increasing with service).
* Perks: Exclusive lifestyle & shopping discounts, vehicle purchase schemes, and group-wide career pathways.
The Opportunity: Two Brands, One Vision WLMG Reading is evolving into a high-volume, multi-brand hub. Having established MG as a dominant force, we are now launching the highly anticipated Changan brand—a global leader in EV technology. We are seeking a General Sales Manager to head up this dual-franchise operation, balancing the established success of MG with a landmark brand launch.
The Role
A Hands-On Powerhouse We don’t do "back-office" management. We need a proactive leader who is:
* A Dual-Brand Expert: Leading a team of 7 Sales Executives and 1 Sales Manager to deliver excellence across both franchises.
* Showroom Centric: You’ll be in the mix—coaching on the floor, stacking deals, and "second-facing" customers to ensure every lead is maximized.
* Process Driven: Taking full day-to-day control of a 7-day retail business, ensuring our proven processes are followed to the letter.
* Brand Ambassador: Serving as the key point of contact for our brand partners to ensure WLMG Reading remains their flagship retailer.
Key Responsibilities
Operational Leadership
* Deliver volume and profit targets for both MG and Changan.
* Oversee all revenue streams: New & Used vehicles, Fleet, and Finance & Insurance (F&I).
* Manage, motivate, and mentor the sales team, fostering a culture of accountability where the WLMG sales process is non-negotiable.
Sales & Coaching
* Spend the majority of your time on the showroom floor, providing side-by-side coaching.
* Take accountability for stock turn, forecourt presentation, and manufacturer audit compliance.
* Work closely with the Directors and Leadership Team to deliver accurate financial forecasting and reporting.
* Build and maintain high-level relationships with MG and Changan brand representatives.
* Ensure all manufacturer standards and training requirements are met by the entire team.
Why Join WLMG Reading?
This isn't just a management job; it's a chance to head up a dual-brand flagship site during a period of record growth. At WLMG, we value Integrity, Performance, and Innovation. We provide the brands and the platform; you provide the energy and the leadership to take us to the next level.
Are you ready? If you have a proven track record in automotive management and the hunger to drive a multi-brand site to the top of the league tables, apply today.
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