About Hungry Minds At Hungry Minds, we create high-quality, curiosity-driven products that make people fall in love with learning again. Our flagship release — TheBook — sold over 250,000 copies last year, with $20M in sales and over $3.2M in preorders. As we scale globally, we’re seeking sharp, strategic thinkers who can help us make better, faster, data-informed decisions. About the Role We are looking for a Web Analyst who can turn user behavior into insights — and insights into business action. You will track how users interact with our websites, campaigns, and landing pages, and help optimize every step of the funnel. This is a cross-functional role that supports marketing, content, product, and e-commerce teams. Key Responsibilities Analyze website and e-commerce performance (traffic, conversions, drop-offs, funnel performance). Own end-to-end analytics setup — including tracking strategy, implementation, QA, and reporting. Set up and manage dashboards to monitor KPIs (GA4, Looker Studio, etc.). Conduct regular audits and improve tracking using Google Tag Manager (GTM). Provide A/B testing analysis and landing page performance insights. Collaborate with Marketing and Paid Media teams to evaluate campaign effectiveness. Identify user behavior patterns, friction points, and drop-off zones with tools like Hotjar or Clarity. Recommend and help implement web UX improvements that drive engagement and revenue. You’re a Great Fit If You Have 3 years of experience as a Web Analyst, CRO Specialist, or Digital Analyst. Expertise in Google Analytics (GA4), GTM, and conversion tracking. Experience in e-commerce or high-traffic consumer sites. Strong understanding of user behavior analytics (heatmaps, session recordings, etc.). Advanced Excel / Google Sheets skills; Looker Studio, Amplitude, or Mixpanel a bonus. Strong communication skills — able to turn insights into recommendations. Bonus: Familiarity with Shopify, Klaviyo, and paid media analytics. What We Offer A high-growth, creative team reshaping the future of curiosity-based content. Remote-first culture with flexibility and autonomy. Competitive compensation. Exposure to cross-functional global teams in product, marketing, and content. A chance to be part of a breakout publishing and lifestyle brand.