Digital Marketing & Lead Generation Manager (B2B FinTech/LogTech)
About the Company
Our client is a VC-backed, deep-tech company founded by a team of multiple-exit entrepreneurs. They build enterprise-grade applications to bring new levels of trust, transparency, and automation to global commerce and finance. This is a ground-floor opportunity to build the marketing engine for a company set to disrupt a multi-trillion dollar industry.
About the Role
The company is seeking a data-driven Digital Marketing & Lead Generation Manager to design and execute high-performance campaigns that drive qualified leads for their B2B SaaS platforms in the FinTech and LogTech sectors. This role is a blend of marketing strategy, hands-on digital campaign execution, and advanced automation. The successful candidate will work closely with leadership to define Ideal Customer Profiles (ICPs), refine the company's market positioning, and build a scalable pipeline to accelerate revenue growth.
Key Responsibilities
Lead Generation & Campaign Execution
* Design, execute, and optimise multi-channel lead generation campaigns across LinkedIn, Google Ads, programmatic, and email automation.
* Build targeted outreach strategies to engage senior decision-makers in FinTech, B2B lending, and logistics operations.
* Develop sophisticated segmentation, content, and automation journeys using HubSpot (or similar CRM/automation tools).
* Implement data enrichment and intent-based targeting using modern tools (e.g., ZoomInfo, Apollo, 6sense).
* Track ROI and lead quality metrics through the full funnel (MQL → SQL → Closed Won).
Digital Marketing & Content Strategy
* Develop and manage digital content (white papers, case studies, thought leadership) that articulates the product's value in authentication and FinTech/LogTech automation.
* Collaborate on content for trade publications and targeted LinkedIn campaigns.
* Maintain brand consistency across digital assets, landing pages, and email sequences.
* A/B test ad creatives, messaging, and CTAs to continuously improve conversion rates.
Analytics & Optimisation
* Own the campaign performance dashboards and KPIs (CPL, CAC, conversion rates, engagement).
* Use analytics to drive optimisation decisions, reporting weekly on performance and insights.
* Partner with the sales team to ensure a smooth lead handoff process and alignment on quality standards.
Required Skills & Experience
Marketing & Technical Proficiency
* 3+ years of experience in B2B SaaS or FinTech demand generation.
* A proven record of delivering high-quality leads in enterprise or regulated markets.
* Deep knowledge of digital channels: LinkedIn Ads, Google Ads, SEO/SEM, retargeting, and email nurturing.
* Hands-on experience with CRM and automation platforms (HubSpot, Marketo, Salesforce, etc.).
* Familiarity with analytics and intent tools (Google Analytics 4, Looker Studio, SEMrush, intent data platforms).
Domain Knowledge
* Experience marketing SaaS solutions in financial services, FinTech, LogTech (Supply Chain), or B2B lending sectors.
* Understanding of digital assets, authentication, or compliance-driven technologies is a strong plus.
* Knowledge of the typical buyer journey in institutional finance, procurement, or treasury operations.
Soft Skills
* A strategic thinker with a strong balance between analytical and creative skills.
* Excellent written and visual communication skills.
* Comfortable in a fast-paced, high-growth startup environment.
* A proven ability to translate complex technical concepts into persuasive marketing narratives.
What You’ll Build
* Scalable lead generation engines for the company's flagship LogTech and FinTech SaaS products.
* Full-funnel performance dashboards that integrate marketing, CRM, and revenue data.
* Global brand awareness through intelligent content and targeted campaigns.
* Measurable inbound and outbound marketing systems designed for scale.
Tools & Platforms
Monday • LinkedIn Campaign Manager • Google Ads • GA4 • SEMrush • Apollo / 6sense • Looker Studio • Canva / Figma • AI tools (ChatGPT / Jasper)