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Location: Glasgow (1/2 days per week in the office)
MRG is delighted to be working with a purpose-led organisation, based in Glasgow, who is looking to recruit an experienced Brand Manager to be instrumental in the continued growth and development of the Brand function. This is a rare opportunity to play a pivotal role in defining the future of this business.
Reporting to the Head of Brand, you will be key role in designing and implementing new ways of working with internal marketing colleagues, cross-functional stakeholders, and external agency partners (both creative and media).
About the Role:
This is a high-impact role, perfect for a Brand professional with at least 5 years’ experience, who brings a deep understanding of brand strategy, campaign planning, and brand governance. You’ll act as the brand’s internal ambassador – influencing across the business to ensure brand strategy is understood, embraced, and applied consistently.
You’ll lead the delivery of end-to-end brand campaigns across a range of channels including TV, radio, OOH, press, social and digital. You’ll also manage day-to-day PR activity and oversee the organic social media strategy and content planning. Working closely with a skilled in-house creative studio, you’ll ensure all brand expressions are aligned and impactful.
This is a key leadership role within the marketing team, combining strategic thinking with hands-on campaign delivery and cross-functional collaboration. You’ll also play a critical part in embedding brand processes, protecting the brand’s reputation, and supporting overall marketing effectiveness.
Key Responsibilities:
Develop and execute impactful brand strategies that build awareness and drive business growth
Lead and manage brand campaigns across ATL, digital, social and PR
Own the organic social media strategy and oversee day-to-day content delivery
Collaborate with creative and media agencies, providing clear briefs and guidance
Act as the guardian of the brand’s visual identity and tone of voice
Establish and oversee brand governance, approval processes, and internal controls
Deliver internal and external brand training to drive understanding and consistency
Partner with cross-functional teams to align customer experience with brand values
Interpret brand tracking data and apply insights to evolve the brand strategy
Deputise for the Head of Brand as required and support in annual brand planning and budgeting
Coach and develop direct reports, creating a high-performing, resilient brand team
What We’re Looking For:
5+ years’ experience at Brand Manager level
A strategic thinker with strong commercial and creative acumen
Proven experience delivering brand campaigns across a wide media mix
Comfortable leading agency relationships and internal creative teams
Solid understanding of brand governance and risk management
Experience with brand tracking tools and campaign performance analysis
Excellent communication and influencing skills
Experience in financial services and/or regulated environments is a plus
Salary for this role is in the region of £45,000 with a fantastic benefits package. As well as hybrid working arrangements, with one/two days per week expected in their Glasgow office.
For full information on this great role, please get in touch with Jonathan on [emailprotected] or 07751 516 344.
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