We are looking for an experienced Sales Manager to lead the growth of a premium footwear and lifestyle business across the UK and European markets. This is a key commercial role, responsible for developing wholesale partnerships, managing key accounts, and building a strong distribution network across fashion, lifestyle, and department store channels. It suits a hands-on, relationship-driven sales professional who enjoys building business, opening markets, and working closely with product and brand teams to deliver results. Key Responsibilities Sales Strategy & Execution: Build and lead the go-to-market strategy for the UK and Europe, targeting premium fashion, lifestyle, and department store accounts. Account Management: Manage your own portfolio of wholesale accounts, serving as the main point of contact for all customer and partner relationships. New Business Development: Identify and secure new stockists, confidently pitch to buyers, and convert opportunities into long-term partnerships. Market Expansion: Develop and manage relationships with agents, distributors, and regional partners to strengthen growth across European territories. Client Relationships: Build and maintain strong, long-term relationships with key accounts to ensure consistent sell-through and service excellence. Forecasting & Analysis: Forecast and track key sales metrics, analyse results, and identify growth opportunities across markets. Cross-Functional Collaboration: Work closely with brand, product, and marketing teams to align assortments, pricing, and commercial objectives. Market Insight: Provide feedback from the field to refine seasonal ranges and ensure collections align with customer demand. Customer Excellence: Partner with customer service and logistics teams to ensure smooth order flow and account support. Profile & Experience Proven experience in footwear, fashion, or lifestyle sales, ideally across UK and European markets. Strong background in wholesale, distributor, and key account management. Demonstrated success in opening new markets and building commercial partnerships. Strong commercial acumen, analytical thinking, and negotiation skills. Excellent communication and relationship management ability. Hands-on, self-motivated, and comfortable in a fast-moving, entrepreneurial environment. Fluent in English; additional European languages are an advantage. Willingness to travel regularly across the UK and Europe. Excellent Salary