Senior SEO Executive
D2C brand
Greater Manchester (Hybrid 2 days in 3 WFH)
£35,000 - £40,000 + Package
* A huge consumer service brand in the UK. Multi-million turnover. PE investment.
* Market leading position. Solid brand name built in an increasingly competitive market.
* Reputation for quality and exceptional customer service. Award winning
* Impressive customer retention and brand loyalty. Noted by other competitors.
Key responsibilities for this role include:
SEO Strategy
* Support the planning and implementation of SEO strategies across multiple products, aligned with overall business objectives.
* Identify growth opportunities through organic search and develop actionable plans to improve visibility, traffic, and conversions.
* Support the strategy and delivery of CMS website migrations from both technical and content perspectives.
Technical SEO
* Take ownership of planning and delivering the technical SEO strategy and roadmap, with support from the SEO Manager and future agency support.
* Report on technical performance across all websites and provide recommendations and solutions to technical website challenges.
* Conduct regular technical audits to ensure website health, crawlability, and indexability.
* Collaborate with developers to implement SEO best practices across site architecture, page speed, mobile usability, and structured data.
SEO Content
* Support the SEO Manager with planning and managing the ongoing content schedule, including keyword research, topic ideation, and seasonal content planning.
* Conduct gap analyses and content audits on key product areas to identify new and existing SEO opportunities.
* Write engaging, SEO-led content for product pages and blogs that align with overall SEO strategy and business objectives.
* Ensure all content produced and uploaded is fully optimised from both content and technical perspectives.
* Work with freelance copywriters, providing briefs and managing the relationship.
* Review, edit, and proofread work from freelancers and junior team members from both an SEO and editorial standpoint.
* Manage CMS-related SEO tasks such as publishing and editing content across multiple websites, maintaining in-house style standards, and creating redirects and sitemaps.
* Support the production of monthly newsletters for customers and prospects as required.
Performance Reporting
* Monitor and analyse SEO performance using reporting tools, providing regular updates on the technical health of the websites.
* Actively monitor overall SEO performance with actionable insights and recommendations.
* Track competitor SEO performance and industry trends to identify opportunities and challenges.
* Produce monthly SEO reports using data from tools such as Google Analytics, Google Search Console, and SEMrush.
* Conduct content audits as required.
* Maintain up-to-date knowledge of search engine algorithms, ranking factors, and industry trends, and share insights with the SEO and wider marketing teams.
What I am looking for:
* Proven ability to effectively implement SEO principles, on-site keyword optimisation, and related SEO tactics that drive improved search rankings and traffic.
* Strong understanding of technical SEO principles, including site architecture, crawlability, indexation, and structured data.
* Experience conducting technical audits and collaborating with developers to implement fixes.
* Ability to interpret data, generate insights, and present performance reports to stakeholders.
* Skilled in keyword research, on-page optimisation, and aligning content with user intent.
* Experienced copywriter with a background in producing content for a variety of purposes across different sectors and industries.
* Confident in conducting keyword gap analyses to identify new and existing content opportunities.
* Demonstrable experience in content marketing, reporting, and strategic planning.
* Basic knowledge of heading elements, image optimisation, and internal linking best practices.
* Good understanding of the marketing challenges faced by e-commerce businesses.