Senior CRM Executive
FTC 9 Month Maternity Cover (likely to go perm due to projected growth)
Salary -£35,000
Predominantly remote - Leicester (1x day per month)
A fast-growing membership-based organisation is seeking a Senior CRM Executive on a 9-month maternity cover. The business provides exclusive discounts and rewards to emergency services, healthcare professionals, and other key workers, partnering with thousands of major brands across retail, entertainment, and leisure.
The role reports into the Lifecycle Marketing Lead within the CRM team and involves building, executing, and optimising multi-channel campaigns across email, SMS, push, and in-app messaging using Braze. Responsibilities include developing templates, copy, and designs; supporting automated journeys such as onboarding, renewal, and win-back campaigns; maintaining accurate and personalised content; and monitoring campaign performance to identify opportunities for improvement.
Requirements:
* Hands-on CRM or lifecycle marketing experience, ideally in a B2C or membership environment
* Proficiency in Braze or similar marketing automation platforms
* Strong copywriting and campaign-building skills
* Experience with segmentation, tagging, and personalisation
* Data-driven mindset with attention to detail
To register your interest, send your CV to riversteytler@harnham.com or apply below.