About Sunnystep
Sunnystep is a fast-growing consumer brand building comfortable, stylish, science-backed footwear and lifestyle products. We are scaling across retail, ecommerce, marketplace, operations, product, and regional expansion, with an AI-native operating model at the core of how we work.
Role mission
Own Sunnystep’s finance operations, reporting, controls, cash flow visibility, and business finance support. This person should turn finance from a reporting function into a management system that helps the company make faster, sharper, and more profitable decisions.
Key responsibilities
* Own monthly management accounts, financial reporting, and variance analysis.
* Manage cash flow, working capital, payment cycles, and cash visibility.
* Build budgeting, forecasting, and financial planning processes across retail, ecommerce, inventory, marketing, and operations.
* Partner with leadership to analyze profitability, margins, inventory efficiency, store performance, channel performance, and cost control.
* Strengthen internal controls, approval processes, reconciliations, audit readiness, and compliance.
* Manage accounting operations including AP, AR, bank reconciliation, month‑end close, GST/tax coordination, and statutory filings with external partners where needed.
* Improve finance systems, dashboards, workflows, and automation using AI/tools where practical.
* Support grant claims, funding, financing, board/investor reporting, and strategic finance projects.
* Build and lead a lean finance team as the company scales.
What success looks like in the first 6 months
* Monthly close is accurate, predictable, and completed on time.
* Leadership has clear visibility on cash flow, profitability, margins, and key financial risks.
* Budget vs actual reporting is operating monthly with clear owners and actions.
* Finance controls are tightened without slowing down strong execution.
* Manual finance work is reduced through better systems, templates, dashboards, or automation.
Requirements
* 3+ years of relevant finance/accounting experience.
* Retail, ecommerce, consumer goods, inventory‑heavy, or high‑growth SME experience is a strong plus.
* Audit experience is a plus, especially exposure to controls, reconciliations, financial statements, or process improvement.
* Strong accounting foundation and comfort owning month‑end close, reporting, reconciliation, controls, and compliance.
* Able to translate numbers into business decisions, not just prepare reports.
* Strong Excel/Google Sheets skills; experience with Xero, ERP, POS/ecommerce/payment systems, BI tools, or automation tools preferred.
* High attention to detail, strong ownership, and ability to operate independently in a fast‑moving environment.
* Comfortable building processes from scratch and improving messy systems.
\‑native mindset: willing to use AI tools and automation to improve finance speed, accuracy, and leverage.
* CPA/ACCA/CA or equivalent is preferred but not required if operating track record is strong.
Ideal profile
Someone who is precise but practical, commercially sharp, systems‑minded, and comfortable working directly with founders/leadership. The best fit is not a passive accountant — it is a finance operator who can build the financial backbone for a company scaling fast.
Why join Sunnystep
* Build finance at a high‑growth consumer brand with real retail/ecommerce complexity.
* Work directly with leadership on decisions that affect growth, profitability, and cash.
* Shape systems early, not inherit bureaucracy.
* Join an AI‑native company where finance is expected to become faster, smarter, and more automated over time.
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