Digital Marketing Executive
Will work closely with the Marketing Operations Team, responsible for supporting the implementation, digital tracking, building reports, analysing data, collaborating on SMART goals, and benchmarking KPIs for Randstad UK&I's marketing campaigns, with a focus on highlighting and supporting potential improvements to increase ROI.
Report into the Digital Marketing Manager, employ a data driven approach to ensure that our digital strategy and campaign activities align with the overarching marketing strategy and wider business goals.
Responsibilities
- Support the implementation and management of campaigns across paid social, search engine advertising, email marketing, and other digital channels.
- Support the development of clear and concise campaign briefs and provide forecasts for channel mix based on personas / target audience.
- Support the creation of media plans for campaigns, leveraging data insights to recommend optimal channel mix, targeting, and budget allocation.
- Support marketing automation, such as email workflow, to nurture contacts and drive conversions.
- Support the creation and sourcing of marketing assets including ad copy, imagery and video, and email content working collaboratively with Design & Content stakeholders to ensure high‑quality and consistent messaging.
- Support updating the RUK&I website and microsites and technical SEO tasks.
- Support analysing and reporting on digital marketing activities including website, paid campaigns, and social media.
- Generate top-level reports for key stakeholders and implement actionable data‑driven help evolve the Randstad brand and attraction digital marketing campaigns so that they continue to be competitive and future‑proofed by using data‑driven strategies.
Skills and Attributes
- Passionate about digital marketing.
- Three years digital marketing experience.
- Paid Social and Search Engine Advertising including Meta, LinkedIn, X (formerly Twitter), and Google Ads.
- CMS (Drupal preferred) and CRM (HubSpot preferred) experience.
- Data analytics / reporting (Google Analytics and Looker Studio) experience.
- Ability to effectively use AI tools for market research, data synthesis, and campaign optimisation to drive agility and competitive advantage.
- Recruitment experience desirable but not essential.
Equal Opportunity / EEO Statement
Randstad values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application. Randstad is committed to equal opportunities for all and will not discriminate based on an individual's sex, race, disability, gender reassignment, pregnancy and maternity, marriage and civil partnership, religion or belief, sexual orientation or age.
