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Customer Relationship Management Manager, Luton, Bedfordshire
Client:
Location: Luton, Bedfordshire, United Kingdom
Job Category: Other
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EU work permit required: Yes
Job Views:
2
Posted:
31.05.2025
Expiry Date:
15.07.2025
Job Description:
We're Hiring: CRM Manager
Are you a CRM professional with expertise in storytelling, automation, and customer engagement? Yorkshire Dental Suite, one of the UK’s most innovative dental brands, is looking for a full-time, office-based CRM Manager to join our Leeds HQ.
We are seeking a strategic thinker with hands-on HubSpot experience to lead our CRM efforts, engage our audience, and convert first-time patients into lifelong brand advocates.
Responsibilities include:
* Developing and executing our end-to-end CRM strategy using HubSpot, including email marketing, segmentation, automation, and lifecycle journeys.
* Creating engaging, on-brand emails that educate, convert, and delight.
* Building data-driven workflows to guide customers from initial inquiry to retention.
* Collaborating with marketing, sales, and design teams to align CRM activities with campaigns.
* Monitoring and optimizing CRM performance metrics such as open rates, CTR, conversions, and retention.
* Managing list hygiene, segmentation, and testing for relevant communications.
* Ensuring compliance with GDPR and staying updated on CRM best practices.
* Contributing to campaign ideation and incorporating the voice of the patient.
Qualifications include:
* Experience as a CRM or Email Marketing Manager, preferably in a B2C or high-growth environment.
* Proficiency in HubSpot, including automations, segmentation, and dashboards.
* Strong copywriting skills that drive engagement and trust.
* Strategic mindset with a data-driven approach to decision-making.
* Excellent organization and time management skills.
* Collaborative attitude and passion for customer experience.
* Background in marketing or communications.
Benefits include:
* A key role in a major marketing channel.
* Opportunity to shape the future of CRM at Yorkshire Dental Suite.
* Supportive, creative, and fast-paced work environment.
* Career growth potential, including building a CRM team.
If you're ready to lead a high-impact channel and bring world-class CRM strategies to a leading UK dental brand, we want to hear from you.
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