Job Description
This role is based in our 79 North St, Brighton and Hove office
What we’re looking for:
This role is based in Brighton and will require you to come in 3 days a week.
The Marketing Manager is the lead marketer across a portfolio of brands, which includes all products and services delivered within a portfolio of expo brands. This will include market-leading large-scale expo events (B2B trade shows).
They will be responsible (working in partnership with Marketing Director) for setting, and then achieving, key marketing objectives (both metric and financial), and overseeing the execution of brilliant marketing campaigns to help achieve strategic objectives.
They’ll be target led, with a background in B2B marketing within a commercial environment.
Analytical in their approach, using evidence-led methodologies where possible to inform decision-making, the Marketing Manager will be ambitious for their portfolio, and comfortable working on numerous campaigns (and brands) at any one time.
Agreed marketing strategies and tactics will be executed through detailed multi-channel tactical campaigns, which will be planned, created and then delivered in partnership with Marketing Executives / Marketing Assistants, or directly.
Product knowledge is a vital part of this role, and as such the Marketing Manager will be expected to stay abreast of the key development and news stories that are relevant to the industries served by the brands in their portfolio.
Role Accountability and Duties:
1, Marketing planning
* Conduct detailed analysis projects and asses the market conditions ahead of campaign launch.
* Generate actionable insights and identify key considerations, marketing opportunities and challenges.
* Participate in the creation of a detailed tactical marketing planning document, to include:
* Insights and metrics identified through marketing analysis
* Data requirements (including segmentation)
* A robust budget, including cost-per-acquisition figures (per channel)
* Tactical considerations and recommendations
* Campaign timelines
* Channel specific activities, week to week, month to month
* Comms considerations (campaign phases or topics)
* Stage targets, both monthly and weekly
* Event partner marketing deliverables
2, Data preparation and planning
* The Marketing Manager will work collaboratively on all aspects of data planning, including segmentation and personas.
* The Marketing Manager will be responsible for the audience brief deadlines being achieved.
3, Campaign execution
* The Marketing Manager will be responsible for the campaign timelines being achieved, and the campaign’s overall execution. With support from Marketing Executive / Marketing Assistant.
* Ensure all marketing activities are accurately tracked (including conversions) and optimised, and proactively review tactical plans.
* Directly execute (hands-on) channel-specific campaign activities (where required).
* Create comprehensive copy documents (for specific phases of the campaign, or a full campaign) covering all assets across all channels.
* Budget management, including day-to-day management of the budget, including invoice processing.
4, Other
* Contribute to portfolio specific projects and initiatives.
* Share best practise with the wider Marketing team, including communicating marketing activities in meetings and preparing monthly reports.
* Attend external events and assist the Marketing Team on-site as required (including overseas events).
* Participate in special projects as required by the Marketing Director and or Senior Marketing Manager.
* Commission and/or write marketing copy as required.
* Commission / proof marketing collateral.
* Ensure event stakeholders are well briefed and kept updated on the progress of campaigns.
* Collaborate and contribute to multi-stakeholder portfolio projects and initiatives.
* Ensure brand guidelines are adhered to on all marketing assets.
Qualifications
4+ years of B2B marketing experience
Preferably in the events sector
Strong digital marketing skillset
Additional Information
We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
* Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
* Broader impact: take up to four days per year to volunteer, with charity match funding available too
* Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
* Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
* A flexible range of personal benefits to choose from, plus company funded private medical cover
* A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
* Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
* Recognition for great work, with global awards and kudos programmes
* As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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