Job Description
It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager - Loyalty Proposition to join our team. You will spend your time defining and shaping the broadcast & targeted offers proposition for our Loyalty scheme to drive engagement and ensure our scheme is best in class.
You will review existing propositions and develop new offer mechanics to delight customers and drive sales. Key to this role is the analysis and research to know what will drive engagement, as well as how best to set up scheme level test & learn programmes rolling out the most successful propositions to all 8 million loyalty members.
Commerciality is key for this role, although you will work with a wider data & insight team, the ability to ask the right questions and interrogate findings will be pivotal to delivering business and customer value.
We are looking for an innovative but pragmatic thinker able to come up with fresh ideas and an energy to deliver those ideas at pace.
This position follows a hybrid model with a 4.5 day working week.
Our teams work from our vibrant head office in Bradford for three days and remotely for a day and a half, Monday to Friday.
Hilmore House, our head office, offers convenient amenities, including a subsidised on-site restaurant, coffee shop, convenience and sample store, a prayer room, free parking, and frequent company wide events and promotions.
Applicants should live within a reasonable commuting distance of our office.
Some of your responsibilities will include:
* Development of the Loyalty offers strategy to ensure we continue to innovate and keep the scheme fresh
* Responsible for market scanning and competitor gap analysis
* Develop a deep understanding of our Loyalty programme as well as broader industry trends to tailor our scheme to match customer needs
* Summarising the insight and analysis to shape future plans and to engage stakeholders in the scheme, including Commercial partners and Suppliers
* Go to market for new propositions
We’ve built an incredibly diverse business, and we’re working hard to make sure we truly represent the communities we serve. One of the best things about working with so many different people is having the opportunity to listen, learn and connect with lots of different views, perspectives and beliefs. For this role, we’re looking for someone who is:
* Customer first with a great understanding of retail loyalty programme
* Analytical and numerical skills and commercial thinking
* Effective stakeholder management, the ability to work with other teams effectively
* Excellent communication and written skills
* Strong work ethic with high levels of drive and personal resilience
* Strong listening skills with a positive, ‘Can Do’ attitude
* Organised & able to manage numerous projects simultaneously
* Creative thinker
About us
* 15% colleague discount in our stores and online, plus 10% for a friend/family member
* Annual bonus scheme
* Car allowance
* Generous holiday entitlement
* 4.5 day working week* with flexible working hours
* Company pension contributions
* Private healthcare
* Perks with over 850 retailers
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