Your role in a nutshell
The Body Shop is a rebellious brand, business, and collective. We are Rebellious by nature. Our people, products and places all contribute to our purpose: to use business as a force for good. This requires all our brand and product communications, and our core creative expression, to be extraordinary and rebellious, too.
The Greenhouse (TGH) is our small in-house creative team. In the words of our founder, Anita Roddick, it exists to “romance the products, communicate intimately with the customers, and constantly separate us from the competition by creating ideas of inspirational brilliance and tangible success.”
Since 2018, we have been on a transformative journey to revive this spirit. Despite some changes along the way, we are now in the next phase of that journey, kicking on into a new and exciting world, evolving into the next chapter: rebuilding, reviving, rediscovering.
This role will have a key part to play in that journey. The right candidate will help realise our ambitions for the brand, by helping to craft bold and compelling copy, across a wide scope of customer-facing spaces. Your writing will engage with our core “tribes” across diverse global markets, causing them to fall in love with our incredible products and our rebellious brand. You’ll collaborate with a wide variety of disciplines, both within our talented team and beyond, to ensure timely delivery and cohesion with all our channels.
Working with designers, marketeers, product owners and the Head of Creative, you may also be called on to help evolve and update our brand’s Verbal and Visual Identity, helping to define and articulate the tone of voice for brand on an evolving basis.
Success will be judged in relation to your contribution across the creative arm of the business. Key to this will be your ability to craft distinctive copy that conveys our depth of purpose and energises our core audience in all relevant channels and across global markets.
More about the role
Key Job Accountabilities:
Help develop compelling copy that distinguishes the Body Shop brand and support the copy team in delivery. Your primary role will be helping deliver and develop of distinctive copy for our on- and offline marketing materials, bringing to life the Body Shop’s credentials across campaigns and content. You may be asked to turn your hand to everything from point-of-sale, ecommerce assets, product naming or on-pack small print, and you will bring the same passion and love of language to everything you do.
Work flexibly to collaborate with and support different colleagues and deliver for different stakeholders. Some of your work will be part of wider marketing campaigns and some will be purely for specific executions. You will work productively on every brief, adhering to different and varying timelines, depending on the nature of the project, and collaboratively with different internal customers and colleagues. You will embrace the variety this brings and be open to working with different collaborators and stakeholders, in different ways, to realise our creative ambitions. You’ll also be capable of working alone, depending on the brief.
Contribute to a strong creative culture. We are each individually responsible for maintaining and nurturing TGH’s agile, solution-focused, commercially creative and collaborative culture. You’ll play your part by being supportive of your colleagues at all times, embracing their different perspectives in pursuit of bold, game-changing work.
Collaborate with colleagues beyond TGH. You will help cement and evolve strong partnerships with the Brand Comms., Brand Development and Marcomms teams. You will work closely with individuals within these teams to bring copy to life in a bold and compelling way. On every project, you will develop the confidence to support in challenging colleagues to help develop work that is timely, commercially smart and brand-building.
Help support legal and regulatory compliance processes. You will, where relevant, help manage the legal & reg process, in conjunction with the brief owner. This is to help ensure that all final copy is reviewed, approved and complies with all current TBS parameters, and ASA (Advertising Standards Agency) rulings and regulations, where applicable.
Help the copy team and TGH to run efficiently and effectively. You’ll support agreed ways of working across the immediate and wider teams, so that all projects run efficiently and effectively. You’ll make good use of systems, tools and processes which enable the team to excel. You’ll demonstrate behaviours that encourage respect across all functions of TGH and be passionate in your support for moving TGH onwards and upwards to greater things.
What we look for
The qualities needed for this role:
The right person will have experience inoriginatingdistinctive copy for brands with a heart and a soul. You should demonstrate that you are adept at crafting a clear and consistent Tone of Voice for each the brands you have worked with, and you will be able to articulate the differences and their significance. You will have a genuine love of language and be sensitive to the nuances in translating across our international markets. You will also be personally committed to The Body Shop’s ethos of business as a force for good, by generating positive economic, social, and environmental impact. And, in that context, you will be constantly alive to cultural issuesand creative trends relevant to our core audience.
Experience
Competencies
Benefits
As well as a competitive salary, here are just a few of the rewards that you can look forward to if you join us: a 6% non-contributory pension plan, 23 days holiday, 50% staff discount and access to product sample sales, access to Perks at Work, our online shopping channel with exclusive deals & discounts, as well as LOVE money to spend on your wellbeing and personal development.