Paid Media Lead Salary: £35,000–£40,000
Lichfield – Hybrid – 1 day per week in office
Are you a data-driven digital marketer who knows how to turn clicks into customers? Forward Role are working with one of the UKs most recognised brands in our sector — and were looking for a Paid Media Lead to drive forward their paid acquisition strategy.
Reporting to the Head of Acquisition, youll take ownership of all paid activity across digital and traditional channels — from PPC and paid social to display and beyond. Youll shape intelligent media plans, optimise budgets, and use insight to ensure our campaigns are delivering exceptional ROI and hitting lead generation targets across the UK.
Defining and delivering the paid media strategy to meet ambitious lead and enquiry goals
Managing multi-channel paid campaigns (PPC, social, display, and localised activity)
Analysing and optimising performance across all paid channels to maximise ROI
Collaborating with the Brand, PR, and SEO teams to align paid and organic strategies
Partnering with agencies and third-party providers to continuously improve performance
Producing regular performance reports and actionable insights for senior stakeholders
Staying on top of digital trends and emerging opportunities to keep us ahead of the curve
Proven experience in paid lead generation campaigns (PPC, social, display)
Happy to take on a broader candidate who has an understanding of PPC, as long as they have a willingness to learn!
Strong data analysis and optimisation skills — you love turning insight into impact
A creative problem solver with an eye for continuous improvement
Confident managing agencies and cross-functional projects
Competitive salary: £Hybrid working – just 1 day a week in the Lichfield office
Work for one of the UKs most trusted brands
If youre ready to take the lead on impactful, data-led campaigns that make a real difference, wed love to hear from you.