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Commercial marketing coordinator

Aberdeen
Swire Energy Services
Marketing coordinator
Posted: 7 January
Offer description

Job Specification

Key Responsibilities

Global Commercial & Marketing Support

* Support the execution of global and regional commercial and marketing plans aligned to corporate objectives, driving sustainable competitive advantage, customer penetration, and retention.
* Assist the Global Marketing Manager and Vice President O&G,A, with analysis, reporting, and insight to support commercial performance and strategic initiatives.
* Support Operating Companies and senior management with commercial intelligence, reporting, and system usage.
* Provide commercial and marketing input to global tenders and proposals when required.

Commercial Best Practice & Brand Governance

* Support the rollout, adoption, and ongoing governance of the Commercial Best Practice Manual across the Group.
* Ensure consistent and appropriate use of the company brand across all regions and materials.
* Act as a guardian of global standards while enabling local market effectiveness.

Market & Competitor Intelligence

* Gather, analyse, and maintain industry, market, and competitor intelligence across regions.
* Monitor competitor positioning, activity, and market trends, translating insight into actionable commercial intelligence for leadership teams.

Systems, Data & Key Functional Areas

CRM (Global Ownership & Enablement)

* Act as the single point of contact for the global CRM system and external suppliers.
* Drive ongoing development, optimisation, and integration of CRM to support global commercial activity, including acquisitions and new operating companies.
* Support global commercial teams in effective system use, adoption, and reporting.
* Own monthly global opportunity and contract tracking for board reporting and leadership reviews.
* Deliver customer and account analysis by country, sector, and customer group to support growth strategies.

Net Promoter Score (NPS) (Global Ownership & Enablement)

* Act as the global owner for the NPS platform and external supplier relationship.
* Support global rollout, governance, and ongoing development of the NPS programme.
* Manage survey execution (three surveys annually), analysis, and reporting of customer satisfaction insights.

Global Key Customer Support

* Provide structured commercial and reporting support for global key accounts and support the Vice President O&G,A, areas covered:
* SLB – Global MSA management, country-level reporting, overdue tracking, and central coordination with customer & internal stakeholders. – aim to reduce Overdue across the global business and improve customer penetration
* Baker Hughes – Global MSA management, country-level structures, and reporting. Aim to reduce Overdue across the global business and improve customer penetration
* TotalEnergies – Support TRS rollout, customer targeting, and country-level analysis.

Market Research & Analytics

* Develop and enhance global market research datasets covering activity levels by location, operator, and segment.
* Transition existing data into live, scalable, and predictive datasets to support proactive decision-making.
* Work with external analytics providers as required to strengthen insight quality and business relevance.

Lead Forensics (Global Ownership & Enablement)

* Manage the external Lead Forensics supplier and ensure maximum ROI from the platform.
* Support global teams in understanding, adopting, and effectively using the system.
* Monitor system usage, access, and reporting;
* Reallocate daily feeds that fall outwith current org structure

Riglogix (Global Ownership & Enablement)

* Manage the external Riglogix supplier relationship.
* Produce and distribute monthly usage, performance, and market insight reports to relevant stakeholders.

Administrative & Reporting Responsibilities (Board report tables)

* Collate and analyse commercial and marketing data for reporting to senior leadership and the Board.
* Maintain accurate records, dashboards, and documentation to support global transparency.
* Undertake general administrative tasks related to commercial and marketing operations.

Qualifications & Experience

Essential / Desirable

* Degree, diploma, or equivalent relevant experience in commercial & marketing
* Strong proficiency in Microsoft Word, Excel, PowerPoint, and SharePoint.
* Advanced IT literacy with the ability to quickly adopt and manage multiple commercial systems.

Advantageous

* Experience with CRM platforms, customer insight tools, or analytics systems.
* Understanding of marketing collateral development and brand governance.
* Experience using Adobe Creative Suite or similar tools (desirable, not essential).

Skills & Competencies

* Strong analytical capability with the ability to convert data into commercial insight
* Excellent written and verbal communication skills
* Strong stakeholder management and relationship-building skills across global teams
* Highly organised with the ability to manage multiple priorities and complex initiatives simultaneously
* Proactive, detail-oriented, and comfortable working independently in a global environment
* Creative and solutions-focused mindset with a continuous improvement approach

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