The Role - Advertising Strategist
Are you a highly motivated and experienced Advertising Strategist ready to make a global impact? Do you thrive on developing and executing strategies that directly drive client success?
As our Advertising Strategist, you will be the strategic backbone of client campaigns, owning the full lifecycle from planning to campaign optimisation.
Responsibilities
* Define and refine target audiences across multiple global markets by conducting deep-dive analysis of demographics, market trends, and competitor activities.
* Design and own comprehensive, data-driven advertising strategies that meet and exceed our client universities' enrollment and growth objectives.
* Manage and lead multi-channel campaigns, coordinating effectively across different time zones. Collaborate seamlessly with cross-functional internal teams (designers, copywriters, biddable media specialists) to develop engaging, market-leading campaigns.
* Serve as a primary point of contact for clients, building strong relationships, providing strategic guidance on content alignment, and proactively identifying account growth opportunities.
* Monitor core performance KPIs, produce clear, concise performance reports, and present actionable, insight-led campaign recommendations to drive campaign growth and improvement.
Qualifications
* Strong analytical skills with a proven ability to interpret data and translate it into clear, actionable strategy.
* Excellent communication, presentation, and relationship-building skills. Comfortable presenting confidently to clients (virtually and in person).
* Demonstrated ability to manage complex projects and collaborate effectively across multiple teams and time zones.
* Hands-on experience building ads on search or social channels.
* Up-to-date knowledge of digital trends.
* Bachelor's degree or equivalent.
* Understanding of the university landscape, including courses, programs, and admissions processes.
* Proficiency in using key marketing tools and platforms (CRM, email marketing software, analytics tools).
Recruitment Process
* Phone Screening: Successful candidates of the CV and video screening will be invited for a brief conversation to discuss your background and motivations.
* Task Assignment: If you progress past the phone screen, we will send you a task to complete.
* Final Interview: The last stage involves a formal interview where you'll meet the team, present your task and discuss your skills and potential in more detail.
Why Join Us?
* Be part of a pioneering agency shaping the future of student marketing.
* Access world-class training and progression opportunities.
* Work with an award-winning AI platform, Akero.
* Thrive in a supportive, innovative, people-first culture.
* Ready to master the core elements of effective digital advertising? Apply today and start your journey with a global team!
Job Details
* Seniority level - Mid-Senior level
* Employment type - Full-time
* Job function - Marketing and Sales
* Industries - Advertising Services
Location
Brighton And Hove, England, United Kingdom
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