Social Media Executive London Hybrid Permanent Full Time 35 hours £32,000 - £36,000 Join the ICAEW as Social Media Executive At ICAEW, you'll be part of an organisation that's shaping the future of business, finance and the accountancy profession on a global scale. Our bold 2030 Strategy puts members, innovation, sustainability and trust at the heart of everything we do-creating an exciting, forward-looking environment where your work has real impact. We invest in our people through our benefits package, continuous development and a supportive, inclusive culture that empowers you to grow and thrive. If you're looking for a role with purpose, influence and opportunity, ICAEW is a place where your future can truly take shape. Overall Purpose of this role of Social Media Executive To assist and contribute to the day-to-day management and ongoing development of ICAEW's global social media networks. Collaborating with multiple departments to create innovative content, provide creative input and support with strategy, and enhance the visibility of products, events, and the brand through our social media platforms. In this role, you'll be collaborating closely with the Senior Social Media Manager, contributing significantly to devising and implementing social media content, campaigns and data-driven, adaptive approach that reflects and enhances best social media practices. Social Media Executive Responsibilities include: Strategic Contribution: Collaborate closely with the Social Media Manager and broader ICAEW teams to develop innovative social media proposals, and creative content that combines the latest best practice with broader business wide strategies. Proactive Analytics: Use listening and analytics tools proactively to keep up with industry trends, track important feedback, and suggest creative strategies that can increase social media effectiveness. Impactful Evaluation: Implement a structured evaluation framework that highlights impactful social media campaigns and projects, while encouraging deeper analysis and a stronger understanding of key performance indicators and metrics. Performance Meetings: Contribute to regular meetings with internal stakeholders to discuss campaign performance, showcasing platform expertise, and offering insights to enhance strategies. Stakeholder Engagement: Build strong working relationships with stakeholders in international and domestic social media, recruitment, marketing, and member teams. Paid Campaigns guidance: Assist and collaborate with the Social Media Campaigns Lead in providing guidance and insights to ensure the successful execution and evaluation of paid campaigns. Collaboration with External Partners: Collaborate with external partners to continuously enhance social media output, focusing on improving content production, community moderation, and outreach strategies. Adaptable Duties for Growth: Embrace and undertake specific duties that may evolve over time, aligning with the evolving business needs of the broader Digital & Publishing teams Specific duties will vary from time to time in line with the business needs. Social Media Executive Candidate Profile Solid understanding of social media and the role it plays in the digital ecosystem Proven experience designing and producing social media plans and content Experience supporting ongoing engagement strategies Demonstrated ability of using a social media platform such as Falcon or Hootsuite Experience using content distribution techniques to extend the spread of content across multiple platforms and sites Excellent copywriting and editing skills Demonstrated proficiency in Excel and PowerPoint to generate comprehensive monthly performance reports, accompanied by actionable recommendations. Highly organised with a good attention to detail Client or internal stakeholder handling experience A personal interest in social media and be knowledgeable about the latest industry developments Demonstrates strong numeracy skills and maintains an excellent academic record. Why work for us as Social Media Executive? We want you to enjoy your work and flourish in your role. Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.