Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirit and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities
* Own the commercial growth plan across outreach, demand generation, win‑back, and channel, with clear quarterly targets for pipeline and revenue.
* Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers.
* Design and run multi‑channel outreach programmes with Sales, including messaging, cadences, and conversion goals.
* Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation.
* Own win‑back and reactivation strategy for lost and lapsed accounts in coordination with Sales.
* Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co‑marketing activities.
* Define measurement and attribution, report on marketing‑sourced and influenced pipeline, conversion, ROI, and velocity.
* Improve lead management processes with Sales, including SLAs, scoring, routing, follow‑up speed, and feedback loops.
* Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross‑functional delivery with Product, Sales, and Customer Success.
Skills and Experience
* Commercial mindset with pipeline and revenue ownership; essential proven ownership of marketing‑sourced and influenced pipeline, SQLs, opportunities, and revenue targets.
* Go‑to‑market planning and prioritisation; essential experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact.
* B2B demand generation execution; essential strong background delivering multi‑channel campaigns across digital, events, webinars, partners, and website journeys.
* Sales and outbound alignment; essential experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes.
* Voice of Customer and win‑loss insight; essential ability to run interviews and analysis and convert insight into messaging, objections handling, and content.
* Positioning and messaging development; essential proven ability to turn product value into clear propositions and differentiation by segment or market.
* Funnel analytics, attribution, and reporting; essential strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue.
* CRM and marketing operations literacy; essential hands‑on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality.
* Channel, partner, and win‑back experience; desired experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts.
FFE Benefits Include
25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.
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