Job Description
Strategic Legacy Marketing Manager
£49,492 - £58,226 + Benefits
Hybrid between home and Poole (min 2 days a week in Poole)
Ref: 21021
About us
Our purpose is simple: to save lives at sea. 24 hours a day, every day, RNLI lifesavers are ready to launch to the rescue. The RNLI depends on Gifts in Wills to fund two-thirds of our lifesaving services.
We’re looking for a Strategic Legacy Marketing Manager to lead our team of legacy marketing specialists. This is a new role leading an established team that is key to building our long-term legacy income. It is responsible for developing and expanding our multi-channel legacy pledger recruitment programme, enhancing and growing our legacy engagement & conversion journeys and growing our In Memory giving initiatives, including our Launch a Memory offering.
Your role
As the Strategic Legacy Marketing Manager, you’ll be focused on:
1. Driving innovation and development of the wider legacy strategy as part of the legacy leadership team.
2. Leading a team responsible for all aspects of our marketing acquisition, conversion and engagement programmes for Legacy & In Memory giving.
3. Collaboration and coordination with fundraising stakeholders across the organisation to deliver the...