Welcome to Hastings Direct
We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers.
We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs.
Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience.
From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable.
As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.
Role overview:
It is an exciting time to join Hastings Direct as we transform into a truly digital first insurer. We are building a new Digital Analytics team to investigate, define, and validate digital insights that drive our commercial growth.
As Digital Analytics Manager, you will be a curious, proactive, and commercially minded leader responsible for evolving our understanding of conversion rates and user behaviour. You will own and evolve digital measurement across customer journeys, ensuring data is accurate, resilient, and fit for purpose using our best in class Snowflake setup and GA4 server side tracking.
Job details – you’ll need to have demonstrable experience in:
1. Measurement Excellence: Manage tagging and tracking across digital products to ensure high quality data capture.
2. Strategic Insight: Provide clear data storytelling that explains what is happening, why, and what should be done next to improve performance.
3. SQL & Data Engineering: Use your technical expertise to create new datamarts or update existing code to integrate new features and data sources.
4. Optimisation & Testing: Lead analytics input for UX, CRO, and acquisition testing, ensuring experiment designs are robust and learnings are actionable.
5. Commercial & Pricing Integration: Partner with Commercial and Pricing teams to integrate new data and analytical techniques, identifying opportunities to expand our competitive footprint or rectify unprofitable segments.
6. Commercial Growth: Build performance views and demand forecasting to support budgeting and in flight decision making.
Essential skills/experience:
7. Insights: Solid experience creating actionable insights that inform strategy and operational decision making.
8. Leadership: Proven people leadership experience coaching and developing high performing teams.
9. Technical: Strong analytical skills including proficiency in SQL and hands on expertise with GA4 and GTM.
10. Storytelling: Proven ability to translate complex data into clear recommendations for senior and executive level stakeholders.
11. Communication: Strong presentation abilities, with a knack for turning complexity into clarity.
As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive – what this means to you is if you’re applying for a job with us, you’ll have fair access to support and adjustments throughout your recruitment journey. We also welcome applications through the Disability Confident Scheme (DCS).For more information on the DCS, please visit our inclusive business page on our careers website
Benefits: in addition to a competitive salary and £5k car allowance you will also receive…
Flexible working – we champion a flexible hybrid working approach – please speak to your recruiter to discuss in more detail
Competitive bonus scheme - all colleagues are eligible for our annual 4Cs performance bonus
Physical wellbeing – as a Band 4 colleague, Hastings pay for you to receive private medical Insurance (also known as PMI). This gives you flexibility and convenience to see a specialist or consultant and allows you to decide when and where you will be seen
Financial wellbeing – as well as providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%, we are proud to provide you with an award winning package which includes – discounts, cashback, free independent mortgage advice and free access to financial wellbeing support
Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs
There's more! – 27 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more ….
Join us and you’ll find a different way of doing things. We call it the 4Cs. We focus on getting it right for our colleagues, customers, company and community. As one of our colleagues, you’ll be helping to drive our growth, so in return, we’ll give you all the support, training and development you need. Our 4Cs principles are simple: we believe by creating the right culture for our colleagues and giving them the right tools to do their job, we’ll deliver good outcomes for every customer, helping us to grow the company profitably and sustainably and allowing us to invest in the communities we serve.
Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please also note that we have a thorough referencing process, which includes credit and criminal record checks.
At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.
Job posting end date:
24/05/2026