Purpose of role:
The e-com and own web-shop manager manages the Miele webshopin relation to brand building, sales, conversion A/B testing, reporting and executing content strategy.Implements CX / UX approach in the market with the aim of providing best-in-class customer experience on the Miele webshop.Executes local SEO strategy by optimising meta tags and contents to local needs
Job responsibilities:
WEBSITE MANAGEMENT
* Content Management: Ensure that the webshop/website content is current and engaging and implement content from global marketing campaigns
* UX/UI Design: Permanent optimisation of the user experience
* Best-in-Class user experience for direct and indirect sales
* Conversion Optimisation: Analyse and optimise conversion rates through A/B testing, improving checkout processes and other measures
* Optimisation of the Webshop/Website for Search Engines (SEO)
TECHNICAL MANAGEMENT, DATA & ANALYTICS
* Monitoring and control of all Webshop/Website functions
* Manage the Webshop/Website platform in collaboration with central digitaland IT teams (including technical updates, security measures, etc.)
* Use web analytics tools to analyse user behaviour and derive optimisation strategies
Skills and Competencies:
* Educated to degree level in a relevant discipline (Marketing, Digital Marketing) or with 5+ years digital marketing experience
* 5+ years business experience in website management or similar digital role
* Broad and up-to-date knowledge in the respective areas of responsibility
* Driving results based on a consumer centric thinking, performance / result oriented
* High business acumen & commercial mindset
* Strategic thinker and operational realizer
* Ability to manage and collaborate with multiple stakeholders
* Strong communication skills (fluent in English)
* Team player
* Willingness to travel
What to expect from us:
In addition to a strong commitment to your personal development and growth, we can offer you a salary of up to £48,000 plus a competitive benefits package.
With Miele you can truly develop yourself, pursue your own career path, stay with us for the long term and help us reach higher levels of customer delight. We want you to feel you can join a team where we will help you reach your potential, own your career path, be respected and perform at your best.
Alongside your existing skills and experience, we’re looking for engaged team players who will collaborate, innovate and use their passion to drive an exceptional customer experience at every touchpoint.
Please apply below by sharing your CV and let us know ‘why Miele?’ and ‘why me?’ in the covering letter section.
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