Vacancy No: 5558
Title: Digital Marketing Specialist – Construction (B2B)
As a Specialist Construction Products Recruiter, SRS Recruitment Solutions is working on behalf of a leading supplier of high-quality products and solutions for the civil engineering and infrastructure sectors. The role seeks a Digital Marketing Specialist to help deliver a market‑leading digital customer experience.
A leading provider of solutions for the civil engineering and construction sectors supports developers, contractors and infrastructure professionals in delivering more sustainable, efficient and cost‑effective projects. They operate across a wide range of applications, including housing, highways, drainage, tree protection, and ground stabilisation.
The role is highly practical and hands‑on, combining website management, data analysis, SEO, marketing automation and digital campaign support. You will work closely with the Digital Marketing Manager, Brand & Creative Manager, and Content Manager to ensure a consistent digital experience and generate qualified opportunities for the commercial team.
Key Responsibilities
* Manage website content across multiple company sites using Drupal and WordPress – create, update, and maintain.
* Ensure all content remains accurate, relevant and aligned with brand guidelines.
* Support website development projects, testing, and implementation of new functionality.
* Monitor website performance and user experience, identifying opportunities for improvement and optimisation.
* Develop and maintain reports, dashboards, and performance metrics that provide clear visibility of marketing activity and results.
* Support the ongoing development, maintenance, and optimisation of digital platforms such as PIM, CRM, project management tools, and bespoke systems.
* Support integration and data flow across multiple platforms to improve efficiency and accuracy.
* Assist with customer segmentation, data management, and marketing automation activities.
* Support the creation and maintenance of automated customer journeys and lead nurturing programmes.
* Provide general marketing support, including edits to PowerPoint presentations and marketing collateral using Adobe Creative Cloud.
* Prepare digital assets for campaigns, exhibitions, and customer communications.
* Collaborate closely with senior marketing team members to deliver a consistent customer experience.
Candidate Requirements
* Essential
o Experience in a digital marketing, marketing executive, or similar role.
o Experience using content management systems such as WordPress and/or Drupal.
o Experience using Google Analytics, Google Search Console, and other digital reporting tools.
o Understanding of SEO principles and digital marketing best practices.
o Experience working with customer data, reporting, and marketing systems.
o Very strong IT skills with proficiency in Microsoft 365 applications.
o Experience using AI to optimise workflows.
* Desirable
o Experience with marketing automation platforms and CRM systems.
o Experience with workflow automation tools.
o Experience with Adobe Creative Cloud applications.
o Experience managing website projects or working with web development agencies.
o Experience within a B2B environment.
Whats on Offer
* Competitive salary package including bonus scheme.
* Ongoing training and career development opportunities.
* Supportive and collaborative working environment.
* Employee wellbeing initiatives.
* Opportunities to progress within a growing and successful business.
* Chance to work with a market‑leading organisation supporting major UK construction and infrastructure projects.
Location & Compensation
* Location: Staffordshire.
* Salary: Negotiable (basic salary, DOE).
* Package: 25 days holiday, performance‑based bonus, BUPA cash plan.
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