About GYS
GYS Ltd is the UK subsidiary of a leading French manufacturer specialising in welding equipment, battery maintenance products, induction heating, and car body repair solutions.
With over 900 employees globally and €145m+ turnover, GYS is:
* Europe’s largest manufacturer of welding machines
* A leader in battery charging technology
* A global leader in car body repair equipment
The Role
We are looking for an Area Sales Manager to develop & grow our presence across the South West of England.
This is a field-based, remote role focused on driving sales through distributor networks.
Key Responsibilities:
* Develop and execute sales strategy across the territory
* Introduce GYS products to new distributors
* Grow sales within existing accounts
* Build strong relationships with key decision-makers
* Deliver product training and sales support to distributor teams
* Promote new products, campaigns, and initiatives
* Achieve and exceed sales targets
* Monitor competitor activity and market trends
Territory
South West England (including key areas such as Bristol, Exeter, Plymouth, and surrounding regions)
Ideal base: Bristol - Exeter (M5 Corridor)
What We’re Looking For
* Proven experience in area sales / territory management
* Strong track record of hitting or exceeding targets
* Experience working with distributor networks (essential)
* Background in one or more of the following sectors:
* Automotive
* Agriculture
* Tools / Hardware
* Industrial equipment
* Excellent communication and negotiation skills
* Self-motivated, independent, and driven
What You’ll Be Doing Day-to-Day
* Visiting distributors and prospects on a structured call plan
* Opening new accounts and securing first orders
* Training distributor sales teams to drive sell-out
* Expanding product listings within national/regional groups
* Implementing pricing and promotional strategies
* Supporting marketing campaigns in the field
Benefits
* Competitive salary
* Generous bonus scheme
* Company vehicle (EV)
* 10% pension (5% + 5%)
* 25 days holiday + bank holidays
* Health & wellbeing benefits
* EV salary sacrifice scheme
* Cycle to work scheme
* Lunch allowance