Job Title:Social Media & Communications Lead
Hours:21 hours per week with additional hours where required
Pay range:£28,000pa - £30,000pa (pro rata) depending on experience
Contract term:12 months with rolling extension subject to funding
Line Manager:CEO
Location:Hybrid working with regular office attendance
This is a new role responsible for enhancing and expanding our online and wider presence as well as supporting our income generation strategy.
You will be creative and skilled in producing compelling content that wins the hearts and minds of potential service users, donors and funders.To enable this, you will be expected to work with staff, volunteers including young people, parents and carers to co-design content that is relevant and useful to our target audience.
Content will also be driven using data to promote and amplify the impact of our services and the benefit to children, young people and families.
You will be a proactive, solutions-focused individual with the confidence and initiative to lead projects that raise our profile and generate vital income. This will include delivering impactful online campaigns, supporting charity-led initiatives/ events and strengthening our presence at external events to raise awareness and support for our work.
Working closely with the Income Generation and Partnership Development Manager you will work collaboratively across the organisation to help us grow our income, work and impact in a sustainable way.
This role offers the opportunity to make a meaningful difference. If you are a skilled communicator, driven by purpose, enjoy creating compelling content and know how to use creative strategies to generate donations then scroll down for details on this opportunity.
KEY RESPONSIBILITIES:
Communications strategy to drive income generation:
* Design and implement a Communications Strategy, aligned to the Income Generation Strategy
* Create engaging marketing materials and campaigns across various platforms (social media, email, website, print, etc) to enhance organsiational presence, interaction and attract/ retain supporters
* Use creative and compelling approaches to promotethe impact of fundraised income, to drive further income generation
* Monitor and report on the effectiveness of communications and campaigns to inform return on investment and continued improvements.
Website development and maintenance
* Lead on enhancing, updating and maintaining the charity’s website to raise profile of the charity’s work and impact
* Monitor website performance, user engagement and SEO trends, suggesting and implementing improvements to drive traffic, enhance functionality, user interaction, experience and visibility
Social media
* Maintain and improve the charity’s social media presence by creating and scheduling engaging, accessible and informative content that resonates with a range of audiences.
* Monitor social media platforms to ensure timely and appropriate responses to comments and messages
* Identify opportunities to expand social media presence, increase engagement and reach wider audiences
Content creation
* Develop engaging content e.g. stories, videos, infographics, to increase awareness of the Trust
* Lead/support the development of campaigns/events to grow supporters and income.
Event Management & Sponsorship:
* Support the coordination of events (virtual or in-person) such as new service launches, fundraisers or networking events that raise the profile of the Trust and/or promote income generation.
* Support in securing sponsorships and partnerships to help fund or promote events and campaigns.
Brand & promotion
* Maintain a strong and recognisable identity across all platforms through clear and consistent use of the Northorpe brand including tone and style.
* Promote Northorpe Hall as the specialist provider for children, young people and family support, ensuring that content reflects our professionalism, reputation for delivering high-quality services and positive outcomes
* Build and maintain relationships with media outlets, journalists, and influencers to ensure the charity’s activities receive positive media coverage
Analytics and reporting
* Track the performance of all digital communications, including website traffic, social media engagement and reach.
* Support the Income Generation & Partnership Development Manager to run and analyse reports e.g. from the CRM and other online fundraising platforms.
* Provide quarterly reports on communications performance including insights and recommendations for improvement.
General requirements
* Establish excellent relationships with staff, trustees, volunteers and external stakeholders.
* Proactively grow knowledge and awareness of the children’s mental health sector and the Trust for use across all communications and income generating activity.
* Contribute to the safe and effective running of Northorpe Hall Child and Family Trust.
* Share skills and knowledge with colleagues.
* Undertake any other duties as instructed by the CEO
About Northorpe Hall Child & Family Trust
We are a charity based in Kirklees, West Yorkshire with a commitment to working with and supporting children and young people under the age of 25 who are facing disadvantage in their lives.We are a niche and specialist provider of services where there are gaps in provision and where there are emerging and growing needs. We pride ourselves in delivering high quality supportas well as unique opportunities which enable the children and young people in our care to realise their full potential and thrive. Much of our work involves supporting the mental and emotional health of children and young people and with a growing crisis in this area, Northorpe Hall is stepping up to this challenge.
We deliver a range of support, services, activities and events from our beautiful buildings and grounds in Mirfield.The site provides safe therapeutic and social support spaces which promote mental and emotional wellbeing and we host a range of weddings and events in the Northorpe Barn -https://northorpebarn.co.uk
As a pioneering and dynamic organisation dedicated to making a positive difference to the lives of every child and young people we support, the Trust is now seeking an experienced and drivenSocial Media & Communications Leadto help us to continue Transforming Young Lives.
About you
* You will bring innovation and creativity to enhance the visibility and efficacy for the Trust
* You will be passionate about making a real difference to children, young people and families
* You will be driven to communicate in ways that connect deeply with potential donors and/or supporters
* You will be a creative thinker who isn’t afraid to do things differently
* You will be a natural relationship-builder who can maintain strong alliances
* You will be genuinely motivated by our cause, harnessing this to authentically engage friends, supporters and donors.
We are seeking someone who brings a fresh perspective on growing our visibility and promoting our impact across digital platforms, in-person and in the public domain.You understand that winning hearts and minds takes more than clever campaigns - it takes authenticity, empathy, and a real connection to the cause.You will be someone who sees communication as a force for real and lasting benefit to our charitable aims - helping raise awareness, inspire action, and drive support for children and young people’s mental health.
Ultimately, we’re looking for someone who believes in what we do—and wants others to believe in it too. Your enthusiasm will be clear in everything you do. If you’re someone who combines purpose with creativity and strategy with compassion, we would love to hear from you
Experience/ Skills/ Abilities
Essential
* 2 or more years experience in marketing, PR, or communications, ideally within the charity or nonprofit sector including a focus on income generation
* A relevant qualification in Marketing, Communications, Public Relations, OR a related field OR equivalent work experience
* Excellent written and verbal communication skills, with the ability to create engaging, accessible, and audience specific content (digital and print)
* Experience in planning, creating, and managing content across websites, social media and wider platforms
* Experience in developing and managing content using platforms like Wix, Canva, WordPress, etc
* Strong interpersonal skills with the ability to build and maintain relationships with a wide range of stakeholders.
* Knowledge of SEO best practices, Google Analytics, and social media advertising tools with the ability to use data insights to inform content strategy, optimise performance, and grow online engagement
* A flexible, pro-active approach to work including the ability to work to deadlines, plan, prioritise and manage own workload.
Desirable:
Event management experience, particularly in relation to fundraising or community engagement activities.
General requirements
* Role will require successful Disclosure and Barring Service (DBS) check
* Demonstrate commitment to safeguarding children and be willing to undertake Safeguarding training to level 1
* Eligible to work in UK
* Enthusiastic, self-motivated and supportive of the aims of the charity
* Be able to work evenings and weekends as required and/or additional hours in busy times
How to apply
To apply, please submit an up to date CV and Supporting Statement (no longer than 2 sides of A4) stating how you meet the role requirements.Once completed send by email toGail.perkins@northorpehall.co.uk
Closing date– 8 June 2025
We encourage applications from all suitably experienced individuals, regardless of their race, gender, biological sex, disability, religion/belief, sexual orientation or age.
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