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Crm manager

Poulton-le-fylde
Burton Recruitment Limited
Crm manager
Posted: 11h ago
Offer description

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Burton Recruitment Limited provided pay range

This range is provided by Burton Recruitment Limited. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.


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Burton Recruitment is delighted to partner with an entrepreneurial, market-leading company that's scaling rapidly. We're seeking an experienced CRM Manager to join their dynamic marketing team and drive customer engagement to the next level.

This is an exciting opportunity for a senior CRM professional to take ownership of customer communications and make a real impact. You'll be responsible for developing and executing comprehensive CRM strategies across email, SMS, and push notifications whilst ensuring commercial efficiency and optimal customer experience.

Your Responsibilities will include:

* Manage and optimise email service platforms (Klaviyo preferred, other ESPs considered)
* Create and manage automated marketing flows and campaigns
* Conduct A/B testing on send times, copy, CTAs, and campaign elements
* Control billing and credit usage with strong commercial awareness
* Develop data capture strategies and optimise sign-up forms
* Implement customer communication preference management
* Collaborate with cross-functional teams to ensure integrated tracking and reporting
* Work with data modelling platforms including Matomo
* Partner with external data providers (Data Ark experience beneficial)

The Ideal Candidate:

* Senior-level experience in CRM management and email marketing
* Expertise with email service providers (Klaviyo highly desirable)
* Strong understanding of e-commerce customer journeys and automated flows
* Proven track record in segmentation and personalisation strategies
* A/B testing expertise and data-driven approach
* Commercial acumen with budget management experience
* Strong analytical skills with ability to interpret and act on data triggers
* Self-motivated professional who thrives in a fast-paced, entrepreneurial environment
* Excellent communication skills and ability to work collaboratively

In Return:

* Excellent monthly bonus scheme based around group and individual performance
* Opportunity to work with a market-leading, rapidly scaling business
* Direct reporting line to Head of Marketing
* Collaborative team environment
* Career development opportunities in a growing company

This is a fantastic opportunity for an ambitious CRM professional to join a thriving business and make their mark in a senior role.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time


Job function

* Job function

Marketing
* Industries

Marketing Services

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