Leeds (OFFICE BASED)
Job Description
Focus 5 Recruitment are working with a cosmetic company who is seeking a talented and driven Email Marketing Executive to join their dynamic marketing team. The ideal candidate will have 2-4 years of experience in email marketing, with a strong background in utilizing HubSpot and crafting engaging email campaigns.
Responsibilities
* Email Campaign Management: Develop, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention.
* HubSpot Expertise: Utilize HubSpot platform to create, schedule, and analyze email campaigns, workflows, and automation processes.
* Content Creation: Collaborate with the content team to create compelling and relevant content for email campaigns, including copy, graphics, and multimedia elements.
* Segmentation and Targeting: Implement effective audience segmentation strategies to personalize email content and improve campaign performance.
* Analytics and Reporting: Monitor key email marketing metrics such as open rates, click-through rates, conversion rates, and ROI. Analyze campaign performance and provide actionable insights for optimization.
* A/B Testing:Conduct A/B tests on email elements (subject lines, CTAs, content, etc.) to optimize performance and deliver continuous improvements.
* Compliance and Best Practices: Ensure email campaigns comply with relevant regulations (e.g., GDPR, CAN-SPAM) and adhere to industry best practices.
* Collaboration: Work closely with cross-functional teams including design, content, and product to align email marketing efforts with overall marketing objectives.
Requirements
* 2-4 years of experience in email marketing, preferably in a B2C environment.
* Proficiency in using HubSpot or similar email marketing platforms.
* Strong analytical skills with the ability to interpret data and generate actionable insights.
* Excellent written communication and copywriting skills.
* Creative thinker with a keen eye for detail.
* Ability to manage multiple projects in a fast-paced environment.
* Self-motivated with a passion for staying updated on industry trends and best practices.
If this sounds like something you would be interested in then please get in touch ASAP.
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