VP of Sales – EMEA (Founding Commercial Leader)
Location: London (Hybrid, Whitechapel HQ)
Salary: £100,000–£125,000 + OTE + meaningful equity
Our client is a high-growth technology start-up (Series A), VC-backed building infrastructure that helps digital businesses operate more securely and efficiently at scale. Their platform supports mission-critical decisions around customer trust, payments, and digital interactions, giving organisations clearer insight into risk while improving the way users engage with online services.
They have a strong engineering-led culture, a highly technical product already in market, and early commercial traction driven largely through founder-led efforts and industry networks. With a growing client base across mid-market and lower-enterprise organisations, they are now building the foundations of a scalable go-to-market function, starting with this critical VP of Sales hire.
This is the first senior commercial appointment in the business and will suit someone who genuinely enjoys operating at the sharp-end of startup growth: rolling up their sleeves, building structure from scratch, testing the ICP in lower-enterprise markets for then tackling higher enterprise markets and proving repeatability. The path to CRO as the company scales is clear and intentional.
What you’ll do
* Own and build the full GTM strategy from early-stage traction to scalable revenue growth and prove repeatability.
* Lead pipeline generation through outbound, partnerships, events, and executive-level engagement
* Sell into mid-market and enterprise-adjacent organisations with multi-stakeholder buying groups
* Create repeatable use cases in areas such as payments risk, fraud prevention, user verification, and device intelligence
* Shape commercial process, pricing, messaging, and market positioning
* Build and hire the sales organisation as traction grows
* Operate as a trusted commercial partner to the founders, influencing strategic direction
About you
You’re likely someone who:
* Has operated as a founding commercial leader or early VP of Sales in a startup
* Has taken a product from early ARR toward and beyond its first £1m+ in recurring revenue
* Is comfortable owning both hands-on selling and strategic leadership
* Can design GTM motions rather than simply inherit them
* Knows how to generate pipeline without brand recognition or heavy marketing support
* Has credible experience selling technical SaaS or risk/payments/security solutions
* Thrives in ambiguity and values long-term equity growth alongside base + commission
* Has demonstrated commitment and resilience in previous scale-up environments
Why this role is compelling
* True founding-team impact – you will define the commercial DNA of the company
* Meaningful equity upside – aligned to long-term value creation
* Technical product advantage – built by a deeply capable engineering team
* Clear CRO trajectory – as the commercial organisation scales
* Strong early validation – ARR already sitting at 6 figures with limited sales infrastructure and clear pathway to profitability within the next month.
This role is ideal for someone who wants to build, not inherit. Someone who wants ownership rather than comfort, and who sees the upside in being early.
Interview process
* 1st stage video call with the CEO
* 2nd stage in person meeting in London with 3-founders (inc. CEO)
* 3rd stage in person meeting the team
Want to apply to the Founding VP of Sales role?
The deadline for applications will be Monday 26th January 2026
Email your CV to Benjamin@sr2rec.co.uk