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Group marketing manager

East Kilbride
Target Healthcare
Marketing manager
€60,000 a year
Posted: 19h ago
Offer description

Overview

Target Healthcare Group is a growing healthcare company with over 500 professionals across pharmacists, technicians, HR, IT, procurement, warehouse and customer service. We are seeking a strategic, creative and data‑driven Group Marketing Manager to lead all marketing and communications activity across the group. This is a high‑impact leadership role focused on driving brand growth, employee engagement and business performance across multiple brands and markets.


Responsibilities

* Create, own and deliver the group marketing strategy aligned to business objectives
* Define group‑wide priorities and campaign planning
* Partner with senior leadership to support growth, positioning and brand architecture
* Lead creative design direction for campaigns, content and brand visuals
* Oversee design assets across web, social, email and advertising
* Plan and deliver campaigns from concept through to execution
* Plan and manage integrated digital campaigns across PPC and web
* Oversee paid media activity and performance optimisation
* Use data insights to improve conversion rates and customer journeys
* Develop and execute SEO strategies to increase organic traffic and rankings
* Track and report on SEO performance
* Develop and manage internal communication strategies across the group
* Support leadership with internal announcements, updates and change communications
* Strengthen employee engagement, culture and alignment
* Coordinate Target Healthcare Group’s presence at industry events and exhibitions
* Source merchandise, event materials and promotional literature
* Manage logistics including shipping, stand setup, delegate bookings and stock control


About You

You’re a confident marketing leader with a strong blend of strategic thinking, creativity and technical expertise. You’re comfortable working autonomously, bringing new ideas forward, and influencing stakeholders at all levels.


Skills & Experience

* Proven marketing experience with leadership responsibility
* Degree in Marketing, Digital Marketing, Communications or a related field
* Demonstrable experience in SEO and digital marketing
* Experience developing and managing group or multi-brand marketing strategies
* Excellent written English with the ability to create engaging, clear content
* Experience using design tools such as Photoshop or Canva
* Understanding of social media marketing (experience with Hootsuite or similar is an advantage)


Why Join Target Healthcare Group

* A senior, influential role with real ownership and visibility
* The opportunity to shape and unify marketing across a growing healthcare group
* A competitive salary aligned with experience and responsibility
* A collaborative environment that values ideas, creativity and continuous improvement
* The chance to make a meaningful impact on brand, culture and performance
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