Senior Performance Marketing Analyst (Italian Speaker)
Join to apply for the Senior Performance Marketing Analyst (Italian Speaker) role at lastminute.com
At lastminute.com, we live for the holidays. We are the European Travel‑Tech leader in Dynamic Holiday Packages. With technology, we turn spontaneous thoughts into meaningful experiences, helping people travel the world.
Job Description: lastminute.com is looking for a Senior Performance Marketing Analyst to play a crucial role in the Customer Acquisition team within the Marketing department. We are looking for a professional who is a data lover, a bit obsessed by a data‑driven approach and capable of understanding the dynamics of both marketing and data departments. This person will mainly speak with Italian business stakeholders.
Job In Brief
* Job Title – Senior Performance Marketing Analyst
* Working model – hybrid from UK
* Team – Customer Acquisition team within the Marketing department
* Level – individual contributor
* Location – London, UK
* Contract – Permanent – full‑time (EUR 36 h/wee)
What Your Impact Will Be
* Proactively define and review an overarching marketing strategy, based on data & insights, aligned with our company business goals, identifying areas for optimization and experimentation that can drive incremental gains in our marketing effectiveness and efficiency.
* Supervise the reporting for the Customer Acquisition departments to have hands‑on control of the main marketing channel every day, communicating effectively performance trends and insights to the manager.
* Collaborate closely with the Data & Analytics team, to ensure alignment and coherence of overall data initiatives. It’s fundamental to understand the DB structure and dynamics in order to extract and analyse, even if they could come from various sources including digital marketing platforms, website analytics, and third‑party data.
* Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Display teams offering the proper support in setting the marketing strategy, based on analytics.
* Create a similar connection with the other marketing teams not in the Customer Acquisition department, to understand how “external factors” can affect overall performance.
* Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
Industries
* Software Development
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