This is an exciting opportunity to lead and nurture paid media strategies across Google, Meta, and (ideally) Microsoft/TikTok-connecting creativity, data, and insight to deliver meaningful business outcomes.
You’ll work closely with clients to understand their goals, build trusted relationships, and develop media strategies that drive sustained growth. As a valued member of our established paid media team, you’ll contribute to a culture of collaboration, support, and continuous learning.
The Role
You’ll plan, deliver, and evolve multi-channel paid media programs that align to each client’s commercial goals, turning objectives into clear budgets, forecasts, media plans, and actionable roadmaps.
Working closely with colleagues in SEO, CRO/UX, and Creative, you’ll ensure our campaigns deliver a consistent message and a seamless customer experience. You’ll also translate performance data into clear insights and recommendations that help our clients grow with confidence.
Key Responsibilities
Strategy & Ownership
* Build cross‑channel paid strategies aligned to profit, CAC/LTV, ROAS, and pipeline goals.
* Lead quarterly/annual planning, pacing, and performance governance.
Execution & Optimisation
* Architect/manage advanced campaigns across Google Ads (Search, PMax, Shopping, YouTube) and Meta; Microsoft Ads and TikTok preferred.
* Drive incremental growth via audience design, feed optimisation, creative testing, and automation (rules/scripts).
* Implement robust measurement: GA4, Consent Mode v2, enhanced conversions, offline/CRM, server‑side tagging where appropriate.
* Run experiments (geo‑holdouts, incrementality, creative/messaging tests) and roll findings into playbooks.
Analytics & Reporting
* Build decision‑ready reporting and diagnose performance using first‑party data and cohort/LTV analysis.
Collaboration & Leadership
* Partner with SEO, CRO/UX, and Creative to improve journey and conversion.
* Contribute to proposals, case studies, and pitching.
Strategic Leadership Focus
* Performance & Growth – deliver measurable ROI: pace budgets cleanly, scale winners, and protect efficiency with clear testing and governance.
* Capability & Quality – raise standards for structure, naming, UTM hygiene, and QA; codify learnings into repeatable playbooks and training.
Essential
* Hands‑on paid media (agency preferred) managing medium‑large budgets.
* Deep Google Ads & Meta expertise; strong PMax, Shopping feeds, YouTube.
* Proven growth against ROAS/Revenue and efficiency targets.
* Strong GA4/attribution/privacy and offline conversion integrations.
* Advanced Sheets/Excel; forecasting and budget/pacing models.
* Excellent client leadership and clear storytelling.
Nice to have
* Microsoft Ads, TikTok; LinkedIn or DV360 a plus.
* Feed tools (GMC, rules/apps), SA360, CM360.
* Basic SQL/Python; Google Ads/Meta certifications.
Benefits
* Competitive salary and benefits.
* Flexible work (office/hybrid/remote) and high‑trust culture.
* Training budget, certification support, and conference access.
* Opportunity to help shape paid media frameworks and playbooks.
ClickThrough is a digital performance agency helping ambitious brands grow smarter and faster.
#J-18808-Ljbffr