Content Executive - size?group (Footpatrol)
Role Overview:
The purpose of this role is to support the content manager and wider digital teams in maintaining and developing the customer journey across all digital channels whilst managing the day-to-day site and content updates. You will be working with trade, marketing, and development teams to execute campaigns, promotions and site optimisations from brief to delivery with a data first approach.
Responsibilities:
* Review site metrics daily to understand and optimise performance, making sure set clear and measurable actions to improve KPIs
* Perform regular site checks to ensure best possible customer journeys are in place as well as picking up and resolving any issues with the relevant teams.
* Day to day responsibility of updating and maintaining all content across the size? Group websites including apps, utilising various platforms and CMS tools.
* Work with trade and marketing teams on ensuring all relevant product is being promoted and showcased in the best way possible in line with trading plans.
* Briefing creative teams and managing the roll out of assets to suit all channels and territories.
* Working with the wider team to develop site improvements and drive innovation that increases onsite conversion, view product and add to cart across desktop and mobile.
* Ensure brand guidelines and creative consistency is executed across UK & EU territories and all responsible channels.
* Ensure that the customer journey is smooth and effective from all marketing touch points through to purchase.
* Continually monitor competitor activity and relevant creative sources for inspiration and share with the wider team.
* Manage campaigns and promotional activity to ensure timed content hits deadline
* Ensure relevant updates to landing pages/brand pages etc
* Daily site crawling to ensure everything is up to date
Skills and Experience:
* Prior experience working in an ecommerce environment preferred
* Shopify, Content Square, GAA are desirable
* Strong attention to detail.
* Excellent verbal and written communication skills.
* The ability to work as part of a small team in a fast moving environment.
* A willingness to learn new skills.