About Louma
Nestled above the stunning Jurassic Coast in West Dorset, Louma offers guests exclusive access to fine dining, private vineyards, stables, a luxurious spa, and a range of curated activities. With 17 beautifully designed rooms and Shepherd Huts, we cater to individuals, couples, and families seeking unforgettable moments in a one-of-a-kind setting. Join our passionate and dedicated team and help us shape a world-class retreat experience!
Role Overview
We are seeking a driven and strategic Head of Sales to help shape the commercial success of Louma Farm & Retreat. You’ll be responsible for driving occupancy, profitability, and market share across all segments while representing Louma as an ambassador.
What You'll Do...
* Propose detailed sales and sales operational budgets for approval and then satisfy for Sales demands to achieve agreed performance.
* Comply with Financial Procedures across the operation in terms of procurement, administration, stock handling, use of resources, personnel utilisation, and other aspects for a benchmark operation.
* Work in synergy with a unified strategic plan alongside internal teams and third party partners to maximise opportunities, achieve sales goals, and expand market exposure/share.
* Prepare approved and up-to-date communications for external use.
* Deliver tailored sales presentations and proposals that reflect our brand values in accordance to Louma Corporate Identity.
* Build and nurture relationships with selected key accounts, high-end travel advisors, luxury concierges, corporate bookers, and UHNW networks.
* Proficiently represent Louma at trade shows, industry events and bespoke occasions to establish and proactively drive its position as a leading establishment in its class for the UK.
* Propose retreats, promotions, activations, events and FAM trips with business plans for approval.
* Identify new business opportunities and lead approved commercial negotiations with strategic partners.
* Identify innovation and trends for building and enhancing the long-term business and operations.
* Proactively drive sales and profitability across leisure, corporate, and group segments.
* Achieve and exceed monthly and quarterly targets for sales, profitability, occupancy and other metrics.
* Provide timely daily, weekly, monthly and quarterly reports as requested.
* Maintain up-to-date market research, competitor knowledge and comparisons for benefit across all aspects of the business.
* Provide training and development for Sales and Guest Relations Teams.
* Respond to enquiries and provide exceptional customer service aligned with the Louma Business Plan and ethos.
What We're Looking For...
* 3 – 5 years’ experience in sales or business development within the luxury hospitality sector
* Strong understanding of the UK luxury travel and events market
* Excellent communication, negotiation, and relationship-building skills
* Self-motivated, target-oriented, and passionate about delivering exceptional guest experiences
* Proficient in MS Office and CRM / PMS tools
* Deep industry relationships across high-end travel, private events, and experiential tourism.
Company Benefits
* Private Medical Insurance
* Enhanced Pension Scheme
* Enhanced Annual Leave
* Life Assurance
* Performance Related Annual Bonus Scheme