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Regional nhs services director - midlands (healthcare company)

Birmingham (West Midlands)
Carrot Recruitment
Service director
Posted: 17 April
Offer description

Carrot Recruitment is partnering with a leading healthcare services provider that delivers specialist clinical and homecare solutions across the NHS and other health systems. They operate at scale, managing thousands of patients annually, while working closely with NHS trusts, ICBs, and clinical teams to optimise service delivery and patient outcomes.


We are seeking a Regional NHS Services Director - Midlands for a role which offers a unique opportunity to drive impact across the NHS by increasing service adoption, improving patient outcomes, and building trusted relationships with key stakeholders across the Midlands and as such the role will require proven experience across sales and business development.


Everything You Need to Know About This Role


In this role, you will be responsible for exceeding regional NHS service income targets by delivering strategic market access, mobilisation, and sales plans. You will lead initiatives to increase service penetration, improve service profitability, and enhance NHS advocacy and engagement.


Key responsibilities include:

* Delivering agreed sales metrics, including patient volume, service income, and regional NPS targets.
* Developing and executing annual sales and marketing plans, including account plans, education programs, digital innovations, and marketing campaigns.
* Building and managing a robust pipeline of NHS opportunities to ensure growth targets are met.
* Establishing and nurturing long-term, trusted relationships with NHS stakeholders across London trusts and ICBs.
* Collaborating with clinical, operational, and finance colleagues to deliver and improve services, ensuring adequate staffing, IT systems, and processes for new and existing clients.
* Identifying and responding to tender opportunities with support from the Bids & Tenders team.
* Preparing strategic and tactical plans to convert leads into measurable business growth.
* Ensuring compliance with all relevant regulatory standards, including CQC, GDP, NMC, GPHC, and ICO guidelines.


Experience & Qualities That Make You a Strong Fit


We are looking for a candidate who can combine strategic thinking with hands-on execution. You will ideally have:

* Proven experience in customer account management and NHS engagement, ideally managing complex clinical or logistical services.
* Strong finance and budget management skills, including sales forecasting.
* Solid business development and sales revenue generation experience within healthcare.
* Excellent leadership and people development skills, capable of influencing stakeholders at all levels.
* Exceptional communication and interpersonal skills, with the ability to build strong internal and external relationships.
* Strong planning and organisational abilities, able to manage multiple projects and priorities simultaneously.
* Experience working with NHS structures, trusts, or ICBs is highly desirable.
* A business management qualification is preferred but not essential.


What’s on Offer

* A challenging and rewarding regional role with significant responsibility and impact.
* Opportunity to shape service delivery and influence patient outcomes.
* Competitive salary and performance-based incentives.
* Professional development and support for leadership growth.


Could This Be the Role for You?


If you are passionate about improving healthcare delivery, enjoy building strategic relationships, and thrive in a fast-paced, high-impact environment, this could be the perfect opportunity. Submit your application for review via the apply button.


Please be advised our client cannot support sponsorship, for right to work in the UK without sponsorship is required.

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