Purpose of the Role: The Senior Demand Generation Marketing Executive accelerates high‑quality pipeline growth across B2B markets through data‑driven, digitally led marketing programmes with a strong emphasis on Account‑Based Marketing (ABM), marketing automation and continuous performance optimisation.
Key Responsibilities
* Lead and grow Axians UK’s social media presence, ensuring consistent brand alignment.
* Develop, deliver and optimise integrated digital campaigns to increase traffic, engagement and pipeline.
* Create and execute multi‑channel digital initiatives, including paid media, organic SEO, email, automation and nurture programmes.
* Produce high‑impact digital assets such as blogs, videos and thought‑leadership content that support brand positioning and campaign goals.
* Serve as the marketing champion for HubSpot, overseeing workflows, segmentation, automation, lead scoring, and reporting.
* Manage funnel performance, including scoring, segmentation, conversion optimisation and attribution.
* Lead data‑driven decision‑making to improve campaign targeting, efficiency and ROI.
* Develop and execute ABM programmes with tailored messaging for high‑value target accounts and segments.
* Use data to identify personas, triggers and intent signals; leverage AI tools to optimise campaign planning and performance.
* Identify opportunities to integrate AI across the marketing funnel and drive automation initiatives for personalised engagement.
* Adopt responsible AI usage, ensuring alignment with brand, compliance and transparency guidelines.
* Report on monthly KPIs (engagement, traffic, bounce rates, conversions, ROI) and provide insights and recommendations for continuous improvement.
* Execute A/B testing of messaging, creative, and workflows to optimise performance.
Key Skills & Competencies
* Strong social media experience and passion for audience engagement.
* Proficient in data analysis, segmentation and optimisation techniques.
* Deep understanding of ABM strategy and execution.
* Expertise in HubSpot (automation, scoring, workflows) and similar marketing automation systems.
* Experience with AI‑enabled prospecting and personalisation.
* Content creation focused on digital performance and thought leadership.
* Skilled in digital performance analytics and reporting.
* Solid grasp of funnel metrics and attribution modelling.
Experience & Qualifications
* Proven experience in a B2B, preferably tech‑focused digital demand generation or growth marketing role.
* Strong background in digital campaign execution, automation and lead management.
* Proficiency using HubSpot or similar marketing automation platforms, WordPress, and Adobe Creative Cloud.
* Demonstrated capability in ABM and data‑led targeting.
Personal Attributes
* Excellent verbal and written communication skills.
* Analytical and performance‑driven mindset.
* Fast learner with an innovation mindset.
* Highly organised and execution focused.
* Strong digital storytelling abilities.
Salary & Benefits
* Salary commensurate with experience and location.
* Benefits include company shares scheme, pension, medical insurance, financial planning support, death in service, medicash healthcare cash plan, permanent total disability insurance, enhanced maternity/paternity/adoption pay, company sick pay, hybrid working, investment in personal and professional training, professional memberships, health checks, wellbeing training and support, employee assistance programme, flu jabs, eye care, and paid holiday.
Work Environment
Axians is a fun and growing business both in the UK and globally. We support a hybrid work environment but thrive best in teams in person, whether in our offices or on customer sites. We provide a collaborative culture that encourages learning and support across our global network.
About Us
Axians UK is a technology services partner that delivers transformative solutions to accelerate our customers’ ambitions in today’s ever‑changing world. Leveraging our global network within VINCI Energies, we empower customers to deploy technology that achieves critical operational outcomes—everywhere, anytime.
#J-18808-Ljbffr