Recruitment Marketing Specialist
Location: Codsall, Wolverhampton Office Based
Salary: £28,000 - £35,000 DOE
Contract: Full time, Permanent
About Us
At Apollo Home Healthcare, we provide high-quality, person-centred care to people in the comfort of their own homes. Every individual we support has unique needs, and we tailor care packages to meet those needs, building a compassionate and skilled team around each person.
We live and work by the 6 Cs: Care, Compassion, Competence, Communication, Courage, and Commitment. We are looking for people who share these values.
The Role
We are seeking a dynamic and creative Recruitment Digital Marketing Specialist to join our team. This pivotal role combines strategic digital marketing with hands-on recruitment communication, aiming to elevate our brand and attract high-quality candidates.
You will develop and execute digital marketing strategies, focusing mainly on recruitment marketing (80%), while also supporting wider company marketing and communications (20%).
Your efforts will attract top-tier candidates and enhance our online brand presence. You will collaborate across departments, building relationships at all levels, and be the go-to person for digital recruitment content and campaign management.
In This Role, You’ll
Recruitment Marketing (80%)
* Develop and execute recruitment campaigns across job boards, social media, and email platforms to attract healthcare professionals and raise employer brand awareness.
* Collaborate with external agencies to deliver impactful recruitment marketing campaigns.
* Create engaging content that highlights our company culture, employee stories, testimonials, and career opportunities.
* Manage and optimise the careers section of our website to ensure a seamless candidate experience.
* Collaborate with the Recruitment Manager and other departments to understand staffing needs and tailor marketing strategies accordingly.
* Analyse campaign performance metrics and adjust strategies to improve candidate acquisition and engagement.
* Monitor and engage with candidates across our social media channels.
Company Digital Marketing (20%)
* Create marketing materials for external events and industry exhibitions.
* Support the development of our wider company website with engaging marketing collateral.
* Develop and manage digital content for B2B and B2C audiences, including website content, marketing materials, email campaigns, newsletters, social media, and blog posts.
* Manage and develop the company's social media presence, ensuring consistent messaging and engagement.
* Coordinate with internal teams to promote company news, events, achievements, community involvement, and customer stories.
* Monitor online reviews and feedback, implementing strategies to maintain a positive online reputation.
What You’ll Need
* Bachelor's degree in Marketing, Communications, or a related field preferred, but not essential.
* Minimum of 2 years' experience in digital marketing, with a focus on recruitment marketing preferred.
* Proficiency in digital marketing tools such as Google Analytics, SEO/SEM, and social media advertising platforms.
* Strong content creation and copywriting skills.
* Ability to analyze data and translate insights into actionable strategies.
* Excellent communication and interpersonal skills.
* Creative thinker with a proactive approach to problem-solving.
What We Offer
* Competitive hourly pay with enhancements for nights and weekends
* Paid training, including complex clinical skills
* Regular confirmed rotas and flexible scheduling
* Reward & recognition programme
* Supportive management and 24/7 on-call support
* Opportunity to grow within a values-led, national care provider
Apply Now
If you're driven, compassionate, and want to be part of a team that helps deliver life-changing care across the UK, we’d love to hear from you.
Please apply with your CV via this job board.
If you'd like to learn more about the role or working with Apollo, feel free to contact our Recruitment Team:
* Phone: 01902 847111
We look forward to hearing from you and hopefully welcoming you to the Apollo Home Healthcare team.
#J-18808-Ljbffr