Job Title: Head of Marketing & Campaigns (Mat Cover) Reporting to: Marketing Director Location: Working from home, with optional office day in London on Tuesdays Hours: Full-time and Part-time both considered This is a unique opportunity to join a hugely exciting start up going through an unprecedented stage of growth. At Bold Bean Co, we are quickly accelerating to become a serious player in the UK FMCG space. Our hugely ambitious and purpose driven team is becoming famous for making people OBSESSED with the world’s best food: Beans. Joining us at an incredibly exciting time, you’ll be responsible for owning and orchestrating all brand-building and acquisition-driving campaigns, ensuring every channel and function works together to deliver consistent, high-impact brand moments. You will also have oversight of our digital marketing function and be responsible for delivering PAID ads ROAS. This is perfect for a senior marketeer experienced in managing and coordinating a team of high-potential marketers, providing clear direction, prioritisation, and oversight to ensure strong, aligned delivery. _________________________________________________________________________________________________________________ Who Are We? We believe that beans are, by every metric, the world's best food. Bold Bean Co began in 2021 with the mission to make people OBSESSED with beans by giving them THE BEST of beans. We are a purpose-driven brand, but an ambitious one too, and you’d be joining us at an extremely exciting stage of growth. We have doubled our sales every quarter since we got started, and are the only brand driving volume growth within the category. This hasn’t been achieved through big budgets, but through award-winning, delicious products that have inspired a community of bean obsessives. We have grown from supplying our loyal followers through direct orders to over 2000 stores including Waitrose, Sainsbury’s, Ocado, Tesco and Morrisons in just 4 years. We are a certified B-corp and winner of The Grocer Gold’s “Start-Up of The Year” 2023. We have also created a platform of delicious high-quality recipe content with over 100,000 followers and a best-selling cookbook. _________________________________________________________________________________________________________________ Our Core Values We live and breathe our 4 values, ensuring they guide our decision making and form a part of our self evaluation every quarter: BE BOLD: We are autonomous and entrepreneurial. We solve problems, are decisive and pragmatic. We take huge pride in pushing forward and taking risks. We are also decisive about where to focus, and back ourselves to ruthlessly prioritise. BE HUNGRY: We are hungry to continuously improve and develop ourselves and our processes, and won’t give up or settle for second best. We have a growth mindset and view challenges as opportunities to develop our skills. We always operate out of our comfort zone in the pursuit of growth. BE ONE TEAM: We all believe in the same mission, which is bigger than any individual. We are inclusive with one another and bring a lightness, positivity and sense of perspective to challenging days at work. BE YOU: We prioritise our own wellbeing and happiness and celebrate our individual strengths and weaknesses, and aren’t afraid to be vulnerable or ask for help. We balance and integrate work and life seamlessly, show up authentically, welcome everyone, so there is a strong sense of belonging. —————————————————————————————————————————————————————————————— The Role We are looking for an ambitious and dynamic Marketing professional to help us on our mission to make the world OBSESSED with beans. While this is a maternity cover, we see it as a significant opportunity for someone to make a real impact in a pivotal year for the brand and lead meaningful campaigns that help drive the next phase of growth. Key Responsibilities Campaign Calendar Ownership: build and manage the 12-18 month brand and activation calendar including hero campaigns, product launches and seasonal moments. Campaign Leadership: lead cross-functional briefing, timelines, creative alignment and delivery across all activation channels including Brand. ATL & OOH Planning: Alongside Marketing Director lead planning, briefing and media strategy for OOH, sponsorships and any other ATL formats. Brand Partnerships: Define brand partnership strategy and act as key point of contact for major partnership activations. Identify, negotiate and lead 360° partnerships that require experiential, retail or brand activation, whilst supporting Isobel on smaller scale executions. Digital & D2C Ownership: Lead end-to-end D2C strategy including content planning (paid/organic), UX, Shopify optimisation, subscription and loyalty architecture, email ecosystem and customer experience. Paid Digital Advertising Oversight and budget ownership: Oversee paid digital strategy and budget allocation, work with Digital Marketing Manager (DMM) and agency to integrate digital media plans into campaigns, ensuring sustainable ROAS and acquisition growth. Cross-functional Alignment: partner with sales, founder, operations and innovation to ensure these teams are fully aware of marketing activity campaigns, and that we are delivering integrated brand growth. KPI & Reporting: build campaign measurement frameworks and reporting across awareness, reach, acquisition and engagement. Manage monthly marketing KPI meeting campaign PIR presentations with commercial, to ensure team are constantly learning and improving, and communicate this to the business in an engaging and efficient manner. Team Leadership & Development: Ensure the strategic direction for the wider marketing function is clear and consistent, empowering channel leads with clarity, alignment and ownership. _________________________________________________________________________________________________________________ Who We’re Looking For We see the below as a guide for you to see whether you’d thrive at Bold Bean Co with regard to your strengths in behaviours, experience and passions. Of course you may not tick all the boxes (that’s fine) but we’d still love to hear from you if you think you’d be great in our team. You’ll Thrive in This Role If You: Strategic and commercially minded: You see the bigger picture and instinctively connect brand activity to business goals. You love shaping strategy that drives real impact, and you bring a sharp commercial lens to everything you do. Collaborative leader and team builder: You lead with clarity, empathy and energy. You know how to bring people with you, develop talent, and create strong alignment across teams to deliver standout work. Highly organised and delivery-focused: You thrive on structure and momentum. You’re confident juggling multiple workstreams, managing stakeholders and keeping projects on track without losing sight of the detail. Curious and solutions-focused: You ask smart questions and stay calm under pressure. You’re energised by solving problems, testing new ideas, and making fast, informed decisions in a fast-moving environment. AI-curious and future-focused: You’re excited about how AI can improve the way the marketing team works. You keep an eye on emerging tools and opportunities, and are keen to help introduce practical systems and workflows that make the team faster, smarter and more effective over time. Experience Campaign leadership across brand and performance channels: You’ve led multi-channel campaigns from strategy through to execution — including ATL, digital, partnerships and owned channels, and know how to deliver impact across the full funnel. Experience managing and aligning cross-functional teams: You’re confident driving collaboration between creative, digital, commercial, and external partners to ensure integrated planning and seamless execution. Ownership of digital and D2C marketing strategies: You’ve worked closely on or owned areas like paid media, content, CRM, loyalty, or ecommerce, and understand how to grow and engage a D2C customer base. Experience working in a fast-paced, high-growth or founder-led environment: You’re comfortable adapting quickly, working with ambiguity, and balancing strategic thinking with hands-on delivery. —————————————————————————————————————————————————————————————— What You'll Get From Us: The chance to join a progressive, dynamic and inclusive working culture where we value every person for who they are and what they uniquely bring to our business The opportunity to develop with the company through an exciting period of growth Learning and development both on the job and through training courses As well as: Competitive salary and bonus structure Enhanced parental and sickness benefits 25 holidays days bank holidays Private Pension Cycle scheme Free beans! Workaway trips Remote and flexible working 1 hour per week for wellness (yoga, meditation, exercise) on top of your lunch break Apple hardware Home office budget —————————————————————————————————————————————————————————————— ⏳ What Does the Recruitment Process Look Like? We believe in keeping things agile and transparent. Our selection process consists of four stages: Initial Application: Submit your CV and cover letter so we can get to know you better. First Interview (videocall): A short virtual call with the hiring manager to learn more about you and introduce you to Bold Bean Co. Second Interview & Assesment (virtually or in person): A more detailed discussion where you’ll have the opportunity to showcase your skills and present to the hiring manager and another member of the team. Meet the Founder (virtually or in person): An opportunity to meet any of our founders and learn more about the business and its values. Final Meeting (virtually or in person): A chance to meet other team members to ensure we’re the perfect fit for each other. This is our process, but if you’d prefer to showcase your skills in a different way, we’d love to accommodate - just let us know! We’ll keep you updated every step of the way and aim to make the process as smooth and enjoyable as possible! Everybody is welcome to apply! We know not everyone is the same (and we wouldn’t want them to be). Bold Bean Co welcomes everyone with equal enthusiasm – regardless of race, age, gender, sexual orientation, nationality, disability, or veteran status. All united by our common obsession for BEANS.