The Associate within Customer Advocacy Program is responsible for supporting the development and execution of customer advocacy initiatives within the marketing team. This person will play a key role in identifying, engaging, and nurturing customer advocates to help champion our products and services.
The Customer Referral & Advocacy Executive EMEA will report to the Senior Manager, Customer Marketing and Advocacy EMEA, working within a team of three. The role involves collaboration with the wider Marketing EMEA team, Customer Success, Professional Services, Sales Operations, regional sales teams, and partner teams.
The Customer Referral & Advocacy Executive EMEA will manage various initiatives and support broader programs within the Customer Marketing Team in EMEA.
Some of your responsibilities include:
* Identify potential customer advocates and build relationships.
* Organize customer advocacy events and webinars. Recruit and brief customer advocates for public speaking or engagements at Verint internal and third-party events.
* Coordinate the collection of customer testimonials and case studies.
* Maintain the customer advocacy database.
* Create customer advocacy content in collaboration with the Senior Content Writer EMEA and an external agency.
* Support customer advocacy program reporting, including activities supporting new business and cross/up-sell opportunities.
* Manage requests for referencing opportunities from internal teams, including calls, visits, and information to support new business opportunities/RFPs, ensuring timely, high-quality responses to support sales pipeline goals.
* Support the delivery of Verint’s annual Customer Awards event in London, including venue booking, event promotion, logistics management, and customer travel arrangements.
Qualifications and skills required:
* Experience in customer engagement and advocacy principles.
* Understanding of competitor customer advocacy programs.
* Awareness of industry regulations related to customer data.
* Ability to work within a geographically distributed team across multiple time zones and cultures.
* Ability to collaborate across different business functions and with external stakeholders.
* Working knowledge of CRM systems.
* Ability to create and edit basic marketing collateral.
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