Location: Crewe, (Office based, 15-minute walk from Crewe Train Station). Working Hours: Monday to Friday, 8:30am - 5:00pm We are seeking an experienced and results driven Paid Media / Performance Marketing Exec with a strong focus on lead generation and maximising ROI. The ideal candidate will be responsible for planning, executing, and optimising our paid media campaigns across multiple channels and global markets, ensuring that our advertising investment contributes to achieving our business goals. This role requires a deep understanding of digital advertising platforms, excellent analytical skills, and a proven track record in driving high-quality leads and improving conversion rates. This is a pivotal role for an in-house Paid Media / Performance Marketing Exec to join the digital marketing team. The successful candidate will play a key role in developing and executing our paid search & paid social strategy, leveraging both internal paid teams and an external performance marketing agency. Key Responsibilities: • Campaign Strategy and Planning: o Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI. o Identify and target key audience segments to maximise our campaign efficiencies and effectiveness. o Manage our budget allocation across various platforms, including Google, Microsoft, Meta and more. • Lead Generation: o Design and ex...