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Job Description
Fanatics Betting & Gaming (FBG) is hiring a
Job Description
Fanatics Betting & Gaming (FBG) is hiring a Director of Casino Brand Marketing to lead all Casino brand marketing strategies. The Director will be a strategic leader who can shape and execute the overall brand strategy working closely with commercial, product and customer insight, influencing the creation of all customer facing assets and messaging to ensure brand consistency across all channels. This role demands a strong understanding of branding, marketing, and consumer behavior, with a focus on driving brand growth and fostering a positive brand perception.
Reporting to the VP Marketing, the Director of Casino Brand Marketing will play a pivotal role within the broader Marketing team, driving the brand’s presence in the exciting and growing casino space. The role requires a versatile leader who can blend strategic thinking, creative talent, and strong leadership skills to build and maintain a powerful brand identity.
This position is based Hybrid out of our Leeds or New York offices.
Responsibilities
* Spearhead the execution of a comprehensive online Casino brand strategy, ensuring alignment with overarching business goals and campaign objectives, and translate them into actionable strategies.
* Drive cross-functional collaboration to ensure brand consistency and alignment across all customer touchpoints, particularly within the online Casino vertical.
* Champion the online Casino brand internally, working alongside the marketing leadership group to guide key initiatives and elevate brand standards.
* Coordinate integrated marketing communications plans across online Casino-related campaigns.
* Engage and collaborate with teams across product, commercial and social, as well as with external creative and media agencies, ensuring alignment and gathering valuable feedback to drive the success of the online Casino brand.
* Foster brand awareness & consideration and drive customer acquisition, creating marketing initiatives that resonate with online Casino enthusiasts and reflect the excitement and energy of our gaming offerings.
* Stay abreast of industry trends, monitoring design trends, market developments, and consumer behavior to ensure brand relevance and innovation.
Experience And Skills
* Bachelor's degree in Marketing or a related field.
* 10+ years of experience in brand marketing, content marketing or related creative field.
* Proven track record in brand design, advertising, and marketing communications with a deep understanding of the Casino and gaming industry.
* Extensive experience in managing integrated digital marketing assets, particularly for online Casino and gaming-related content.
* Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly.
* Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better.
* Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
* You have a passion for sports and a strong understanding of fan behavior and team winning culture.
* Open to regular travel to events and other Fanatics offices for various offsite and team meetings.
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About The Team
Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Technology, Information and Internet
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