The Global Retail Activation Lead will drive the development and execution of point-of-sale strategies, ensuring they align with overarching marketing objectives. This role requires deep expertise in delivering global POS solutions and strong capability in managing cross-functional collaboration to achieve consistent, high-impact in-store execution.
Client Details
Our client is a leading global brand known for innovative, high-quality products that combine design, functionality, and sustainability. With a strong international presence and a reputation for excellence, they continue to set industry standards and inspire creativity across their sector.
Description
Key Responsibilities:
Strategy & Governance
Own the global POS strategy, standards, and governance; ensure consistency with brand guidelines and local regulations.
Prioritise markets/retailers based on revenue potential, store economics, and operational readiness.Design & Tooling
Create a scalable "kit of parts" (signage, fixtures, demo bays, sample panels, shelf talkers, end-caps).
Deliver retailer-specific planograms and install guides; manage content localisation.
Partner with Creative Services to keep assets on-brand and easy to update.Retailer Programmes
Co-design programmes with key accounts to fit footprints and shopper journeys.
Align promo calendars, launches, and seasonal refreshes with inventory and staffing.Operations & Logistics
Oversee manufacturing, kitting, warehousing, and last-mile install/remove.
Maintain an installed-base register (by store/fixture/serial/maintenance history).Digital Integration
Integrate QR/NFC to product selectors, how-to content, and lead capture; ensure analytics and consent are in place.
Coordinate with Web/CRM to route scans to the correct locale, language, and follow-up flows.Financial & Measurement
Own POS budget; model ROI (uplift vs. control, cost/store, payback).
Reduce total cost of ownership via material reuse, modularity, and vendor consolidation.
Publish monthly KPI dashboard and QBR packs.Cross-Functional Leadership
Create feedback loops from store data to Sales, Product, and Marketing.
Train field teams and retail associates; create simple install/maintenance toolkits.Profile
About You:
8+ years in retail POS/shopper activation across multiple regions (EU/UK/US/AU).
Proven delivery of large POS programs (multi-retailer, 500+ stores) with measurable sell-through impact.
Familiarity with JDA/Blue Yonder/Spaceman, SketchUp, Adobe CC.
Experience implementing QR/NFC journeys and retail analytics tagging.
Sustainability experience (materials, reuse models, vendor ESG scoring).
Vendor management and procurement expertise (fixtures, print, digital screens).
Strong planogram and store-layout literacy; comfortable with CAD/3D reviews.
Data-driven: Excel/Sheets and BI tools (Power BI/Tableau) for KPI tracking and A/B reads.
Excellent project management across time zones; strong stakeholder management.
Comfortable building new structures and processes in a changing, growth-oriented environment.
Commercial acumen with design sensitivity.
Systems thinker; simplifies complexity into repeatable kits/processes.
Negotiation and vendor management.
Change management and clear communication.
Builder mindset / start-up mentality: hands-on, proactive, comfortable creating from a blank sheet.
Bias to measurable outcomes and continuous improvement.Job Offer
Basic salary: £80,000+ (depending on experience).
90% Remote / 10% Onsite (Mandatory 2 days a month in the office in Hampshire)
Annual leave: 25 days per year.
Pension contribution