Trade Counter Sales Advisor – Electrical Wholesale
St Neots | £30,000–£35,000 + Annual Bonus | Full-Time, Permanent
Are you experienced in electrical wholesale, electrical products, or trade counter sales?
Looking for a stable, Monday–Friday role with a successful, reputable electrical distributor?
We’re recruiting a Trade Counter Sales Advisor for a well-established electrical wholesale business with multiple branches across the Midlands. Due to continued growth, the St Neots branch is expanding its team.
Key Responsibilities
• Serving B2B customers at the electrical wholesale trade counter
• Providing product advice, technical guidance, and sales support
• Processing orders, raising quotations, and offering alternative product solutions
• Building strong customer relationships to drive repeat business
• Assisting with warehouse duties such as picking, packing, and stock organisation
• Supporting branch operations and contributing to sales growth
• (Advantage) Occasional delivery driving using a transit van
• (Advantage) Experience using the Equinox system
Required Experience
• Minimum 1 year in electrical wholesale, electrical distribution, or trade counter sales
OR hands-on knowledge of electrical products (contractor/installer background highly welcomed)
• Strong customer service and communication skills
• Confident working in a busy B2B environment
• A proactive team player with a positive attitude
• Good product understanding across cables, lighting, switchgear, fittings, and consumables
Why Join?
• £30,000 – £35,000 + annual bonus
• Monday–Friday, 07:30–17:00 — no weekends
• Established, supportive team with excellent progression opportunities
• Branch bonus has been consistently achieved for the past 2 years
• Secure and growing business with a great reputation
Keywords
Electrical Wholesale, Trade Counter, Electrical Distributor, Electrical Supplies, Electrical Products, B2B Sales, Customer Service, Warehouse Assistant, Trade Counter Sales, Lighting Products, Electrical Goods, Branch Sales, Electrical Retail, Equinox System, Electrical Components, Van Driver (Desirable)