Join the MAD Team Marketing Manager
£30,000£35,000 per annum (actual) + generous bonus 3 days per week Soho, London
ALTA and MOI are two of Sohos most exciting restaurants both Michelin Guide listed within a year of opening, both with a loyal following, and both doing something genuinely creative with food and drink. Together they form the foundation of MAD, an ambitious and growing restaurant group with quality and originality at its heart.
This is the first dedicated marketing role in the MAD portfolio. Youll be the person who gives these two remarkable venues the marketing strategy and creative direction they deserve working part-time now, with a clear path to full-time as the group expands.
Role Overview
Were looking for an experienced, hands-on Marketing Manager to own strategy and lead creative delivery across ALTA, MOI, and our Listening Room events programme. Reporting directly to the Head of Restaurants, youll work alongside our Sales Manager and Social Media Manager, and collaborate closely with General Managers, Head Chefs and Beverage Managers to bring the progressive, chef-led spirit of MAD to life in the market.
This is an in-house role we want someone truly embedded in what we do, who understands the venues, knows the guests, and makes every marketing decision with that knowledge behind it.
Perks & Benefits
Up to 50% staff dining discount across MOI and ALTA
Extra holidays that kick in after 2 years 1 additional day per year completed, up to 33 days maximum
Cycle to work scheme save on a new bike or Lime / Forest bike subscription
Fantastic supplier trips and industry training
Referral bonus £250 for hourly staff referrals, £500 for salaried
Wellness, mental health and healthcare perks
Delicious meals provided on shift
Real opportunities for growth and professional development within an expanding restaurant group
What Were Looking For
In-house restaurant marketing experience is essential. Youll have worked inside a restaurant or hospitality group not just in agency or brand-side roles and youll understand the rhythms, pace and commercial realities that come with it
A proven track record of creating and delivering marketing strategy not just executing someone elses plan, but building one from scratch and seeing it through
Strong creative instincts you can spot a good story, you know how to tell it, and you care deeply about quality
Commercially sharp, with a clear understanding of how marketing connects to covers, bookings and revenue
Comfortable working across multiple brands with different personalities, keeping each distinct while building a coherent group identity
A confident collaborator equally at home with chefs, GMs, beverage managers, and senior leadership
Entrepreneurial and self-directed energised by being the first marketing hire in a growing group
A genuine love of food and drink the kind of person who finds the menu as interesting as the brief
Key Responsibilities
Strategy & Creative Direction
Build and own the marketing strategy for ALTA, Moi and the Listening Room, with a clear commercial focus on what drives covers, bookings and revenue
Lead the creative implementation of that strategy: campaigns, content, press, events and partnerships making things happen, not just planning them
Help define whether the Listening Room warrants its own standalone brand identity and lead that work if it does
Collaboration
Work alongside the Head of Restaurants to align marketing with operational and commercial priorities across the group
Partner with the Sales Manager on commercial and events opportunities
Work with the Social Media Manager to ensure creative consistency and strategic direction across all channels
Collaborate directly with Head Chefs and Beverage Managers to translate culinary and drinks creativity into compelling audience-facing stories
Brand & Communications
Manage the distinct voice and identity of each venue while maintaining a coherent MAD group presence
Oversee press and PR relationships, ensuring ALTA and MOI are consistently well represented in the media
Represent MAD at relevant industry events and networking opportunities
About MAD
MAD is a young, ambitious London restaurant group founded on a genuine love of great food, creative hospitality, and doing things properly. Our first two venues ALTA and MOI, both in the heart of Soho achieved Michelin Guide inclusion within a year of opening, a testament to the talent and ambition running through everything we do. The Listening Room is our growing cultural and events programme, adding another dimension to the MAD world.
Were building something for the long term, and we want our Marketing Manager to be part of that from the beginning.
Be part of something extraordinary apply now!
Send your CV and a short note telling us about a marketing strategy youve created and delivered in a restaurant or hospitality context what you built, how you did it, and what it achieved.
moirestaurant.com
instagram.com/moi.soho
altarestaurant.com
MAD Restaurants is part of a group where we celebrate the differences within our team, believing they enrich the culture and character of our restaurants. Our goal is to foster an inclusive environment embracing all ages, genders, identities, races, sexual orientations and ethnicities where everyone feels welcome, no matter their background.
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