Craft: Data, Analytics & Strategy Job Description: Job Description Principal Business Performance Analyst – Central Analytics Job Description: We are looking for an experienced and strategically minded Principal Business Performance Analyst to join the highly commercial King Central Analytics team. Working with stakeholders from across King, you will provide critical insights into the state and trend of our business that enable better decision making and drive impact. Your work will be crucial to help push the boundaries of how we understand our players and games. As a senior part of the Central Analytics team, you will set the standard for outstanding, holistic business insights. Your reporting will seamlessly combine King’s own data with player insights and market intelligence, pushing our understanding of game performance. As Principal Analyst, you’ll face ambiguous, broad business questions and will be responsible for distilling these into clear, structured analytical steps. Your core responsibility will be identifying and translating complex business challenges into actionable insights by formulating clear hypotheses, identifying the simplest yet effective KPIs, and uncovering critical insights that inform high-impact strategic decisions. Your insights will shape critical company-wide decisions and influence senior stakeholders across product, finance, and strategy. Responsibilities : Lead the reporting to King’s Leadership Team across S&OP, Quarterly Reviews and OKRs to understanding key performance trends and identifying opportunities for growth. Establish and implement clear, actionable KPIs that efficiently capture the essence of complex business problems. Collaborate with business performance, tools & reporting (BPTnR) team to set up dashboards. Conduct insightful quantitative and qualitative analyses to identify underlying business drivers across our portfolio, often exploring secondary KPIs to uncover less obvious but crucial insights. Collaborate and foster relationships with stakeholders across the business, including game teams, analytics, marketing and strategy. Provide thought leadership in identifying opportunities for growth, operational improvements, and performance optimizations across King's game portfolio. Clearly communicate findings, actionable recommendations, and strategic implications to stakeholders, including senior executives and cross-functional teams. Mentor and guide junior analysts and data scientists, elevating their problem-solving skills and analytical thinking capabilities. Communicate results in a clear and concise manner, with an understanding of data visualisation and the importance of drawing accurate conclusions from multiple data sources Skills to Create Thrills: You are a highly analytical and commercial problem solver. You can draw data driven business insights that will add real value to King. You are proactive and demonstrate the ability to learn quickly. Analytical Mindset: You excel in breaking down ambiguous business questions into structured hypotheses and easily measurable steps. You quickly grasp the essence of complex issues, identify meaningful KPIs, and prioritize analyses for maximum impact with minimal effort. Strategic Thinking: Demonstrated ability to connect analytical insights to business outcomes, understanding commercial impacts, monetization dynamics, and player behaviour. Influential Communication: Exceptional ability to synthesize and present findings clearly, shaping compelling narratives for executive-level stakeholders. Collaboration and Mentorship: Proactive in collaborating cross-functionally, with proven ability to guide and mentor team members to elevate analytical standards and thought processes. Technical Foundation: Solid experience in data analytics environments; comfort navigating SQL databases. Familiarity with experimentation methods (A/B testing, causal inference). Experience with analytical tools (e.g., Excel, Python, R). Bonus Points: Experience within mobile gaming, digital advertising, or similarly dynamic digital environments. Experience working with centralized analytics platforms (BigQuery, Looker). Knowledge of and/or interest in dashboard & reporting tools Pragmatic problem-solver – someone who looks for solutions rather than worrying about problems About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Sag a. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.