Activation Manager - 12 months Fixed Term Contract based in North Yorkshire or Northampton with some travel expectations. Due to ongoing growth this role may become permanent.
Bring our brands to life in-store and online. We're looking for a go-getter to deliver standout activation campaigns that drive shopper engagement and boost sales.
The Role
As an Activation Manager at IPN, you will manage and execute customer activation plans that connect with shoppers and boost sales. If you're creative, commercially savvy, and ready to make things happen - we want to hear from you.
Key Accountabilities
* Plan and execute high-impact, insight-led campaigns
* Own retailer media plans, POS, coupons & digital promotions
* Build strong retailer relationships to maximise brand visibility
* Track spend, measure ROI, and optimise performance
* Be the link between Sales & Marketing, bringing shopper insight to life
* Lead the charge on brand theatre for Deployment & Brand Days
Knowledge, skills and experience
* Degree caliber with post graduate depth of business understanding would be an advantage but not essential
* Demonstrable experience in same or similar role - in an FMCG business
* Experience working with major Grocery retailers & their media agencies
* Commercially astute with proven ability to engage & influence retail customers
* Track record of personally leading & driving business & brand growth
* Strong project management skills: the ability to manage multiple projects and delivering on time is essential.
* A passion for pets and a love of connecting brands to pet parents
The Offer
* Location: Thirsk, North Yorkshire (hybrid)
* Salary: Competitive
* 10% annual company bonus scheme
* Car allowance £5,000
* Hours: 37.5 hours per week - Monday to Friday
* Pension: Employee contributions 3% / Employer contribution 8%(salary sacrifice company pension scheme)
* Holidays: 25 days + Bank Holidays
* Medicash Plan
* Enhanced maternity/paternity/pawternity
* Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks
* Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
* Ability to purchase heavily discounted pet food.
Company
IPN is an innovative, well-established, and award-winning pet food manufacturer, employing over 850 people across our 4 UK manufacturing sites. Our family of brands include Harringtons, Wagg, Barking Heads & Meowing Heads, AATU, Blink, Butchers, Classic Cat and a selection of partner brands that trust us to produce food on their behalf. Our kitchens in Thirsk, Kinmel and Crick produce dry, wet, and baked foods which are enjoyed by dogs and cats all over the world.
#INDHP