Team – UK Health, Adviser & Employer Product
Working Pattern - Hybrid – 2 days per week in any of our Vitality Offices. Full time hours.
Please note we have 1 x 12 month Fixed Term Contract & 1 x Permanent opportunity available.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
1. Digital Content Design & UX Writing Expertise
2. User‑Centred Design & Research-Led Decision Making
3. Stakeholder Collaboration & Cross-Functional Working
What this role is all about:
Enterprise is designed to empower our people to deliver strategic initiatives within customer-centric journeys. This exciting content designer role will form part of our cross-functional team who is accountable for the end-to-end digital experience in our Health Policy journey.
As content designer, you will be responsible for developing content design solutions for our website and logged in areas. You will be responsible for creating, updating, and reviewing content around the end-to-end user journeys leveraging data and research both internally and externally. You will work collaboratively with business stakeholders alongside a cross functional team of product and UX to craft journeys which balance user and business needs. You will also work closely with the design community to contribute to and use style guides and design patterns.
Key Actions
4. Design content to meet user needs and make complex language and processes easy to understand to create effective content for digital channels. Understand and implement style and standards. Build content experiences in relevant tools such as Sitecore CMS
5. Understand users, who they are and what their needs are based on quantitative and qualitative evidence. Identify content gaps, map journeys and write user stories. Propose design approaches or services to meet those needs and engage in meaningful interactions and relationships with users. Put users first and manage competing priorities
6. Leverage experience and external research to challenge the status quo and initiate changes to content and its strategy unprompted with the aim to position Vitality’s content experience as best in class both within industry and beyond
7. Make sure content is accurate, compliant and regularly reviewed. Write and edit easily understood, on-brand, accessible, SEO/GEO-optimised copy
8. Test and monitor the performance of content and identify ways to iteratively improve it
9. Consult, collaborate and communicate effectively with stakeholders across Vitality. Build and improve relationships and tailor communications accordingly. Take opposing views and reach consensus on content that meets user needs and business goals, using evidence to explain decisions made
What do you need to thrive?
10. Fluent English speaker with excellent written and verbal communication skills
11. Digital specialist with a proven track record working in native apps and web
12. Experience of designing content, ideally for health insurance prospect and member experiences, or for digital healthcare or financial services user experiences
13. Experience of user journey mapping and user story writing
14. Experience of UX accessible writing and content design for digital channels
15. Experience of editing and publishing content in a CMS ( Sitecore)
16. Experience of creating content based on user research
17. Experience of implementing SEO/GEO recommendations
18. Strong understanding of digital analytics and conversion rate optimisation processes
19. Able to lead and contribute to meeting with business and technical stakeholders at all levels
20. Outstanding team working and collaboration skills
So, what’s in it for you?
21. Bonus Schemes – A bonus that regularly rewards you for your performance
22. A pension of up to 12%– We will match your contributions up to 6% of your salary
23. Our award-winning Vitality health insurance – With its own set of rewards and benefits
24. Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
25. Help you to be the healthiest you’ve ever been
26. Create an environment that embraces you as you are and enables you to be your best self
27. Give you flexibility on how, where and when you work
28. Help you advance your career by playing you to your strengths
29. Give you a voice to help our business grow and make Vitality a great place to be
30. Give you the space to try, fail and learn
31. Provide a healthy balance of challenge and support
32. Recognise and reward you with a competitive salary and amazing benefits
33. Be there for you when you need us
34. Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.