Product Marketing Director Job Description: At Sage, we're here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You'll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do. The Product Marketing Director for our Sage 50 UKIM portfolio will lead the strategic direction, design and rollout of product marketing initiatives tailored to these product franchises (products) within the Small Division for UKI and MEA. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer-specific needs and drives market share growth. As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, Pricing/Packaging/Tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes-to-revenue and go-to-market functions for the launch of new value propositions in the selected Regions ensuring we hit product/market fit, drive adoption and deliver against customer needs and commercial opportunity. On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segment. As a key leader, you will lead, mentor, and lead a high-performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. This role requires you to be a strategic thinker with a deep understanding of the accounting and financial software industry, strong leadership skills, and the ability to drive innovation and growth in the targeted market segments. Location - Hybrid, 3 days per week out of Newcastle office. Key Responsibilities: What Will I Be Doing? You'll play a pivotal role in localising and activating Sage's product marketing strategy in the UK. Key responsibilities include: - Category strategy: Partner with Product to set the 3-5 year strategy for the S50 UKIM category, shaping business plans and product roadmaps. - Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth. - Market & competitive insight: Maintain deep understanding of market segments, trends and competitors to identify and action growth opportunities. - Customer insight: Lead customer research and insight generation to inform roadmap and proposition development. - Commercial priorities: Work with R2R to assess local opportunities and risks and define a commercially aligned roadmap. - Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions. - Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions. - Launch excellence: Lead PMM launch strategies end-to-end, partnering with Product and R2R to deliver on time and to plan. - Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points. - Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally. - Thought leadership: Translate market insight into thought leadership for content and external presentations. - Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity. - Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy. - Team leadership: Lead, coach and develop a high-performing PMM team, driving engagement, capability and performance. - Culture & inclusion: Champion a high-performance, inclusive culture that encourages challenge, collaboration and diverse thinking. What We're Looking For We're seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise. You'll bring: - Experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software. - A deep understanding of the UK market, with a proven ability to tailor global strategies to local context. - Strong storytelling, communication, and writing skills. - Proficiency in generative AI tools and an understanding of AI/ML concepts. - Demonstrated success developing go-to-market strategies and launching products that deliver results. - A collaborative mindset, capable of working effectively across global and regional functions. - Strong analytical skills with the ability to turn data and insights into actionable plans. - A Bachelor's degree in Marketing, Business, or a related field (Master's preferred). Your benefits Benefits video -https://youtu.be/TCMtTYUUiuU - Comprehensive health, dental and vision coverage - Work away scheme for up to 10 weeks a year - On-going training and professional development - Paid 5 days yearly to volunteer through our Sage Foundation - Flexible work patterns and hybrid working LI-SW1 Function: Global Product Marketing Country: United Kingdom Office Location: Newcastle Work Place type: Hybrid Advert Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. Learn more about working at Sage:sage.com/en-gb/company/careers/working-at-sage/ Watch a video about our culture:youtube.com/watch?v=qIoiCpZH-QE We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com. Learn more about DEI at Sage:sage.com/en-gb/company/careers/diversity-equity-and-inclusion/ Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.