JOB PURPOSE
The Senior Amazon Account Manager is responsible for leading and delivering the Amazon channel performance, driving revenue growth, profitability, and operational excellence across all Amazon marketplaces.
Reporting to the Commercial Manager, this role owns the execution and optimisation of the Amazon channel, ensuring alignment with the overall digital trading strategy and P&L objectives.
The role combines strategic planning and hands-on execution, covering trading, content, advertising, and marketplace expansion.
Responsibilities
Amazon Channel Ownership
* Own day-to-day performance of the Amazon channel across all markets (UK, EU, USA)
* Deliver against revenue, margin, and growth targets set by the Commercial Manager
* Act as the subject matter expert for all Amazon-related activity
Trading & Performance Execution
* Execute the Amazon trading plan aligned to the digital trading calendar
* Manage key events including Prime Day, Black Friday/Cyber Monday, seasonal campaigns and launches
* Monitor performance and optimise activity to maximise results
* Ensure listings are optimised for SEO, discoverability and conversion
* Improve product content including imagery, copy and A+ content
* Maintain brand consistency across listings and storefront
Amazon Advertising & Retail Media
* Manage Amazon Ads strategy, campaign execution and budgets
* Optimise keyword targeting, ROAS, TACoS and profitability
Marketplace Expansion (EU / USA)
* Support growth across international marketplaces
* Ensure localisation of listings, pricing and content
* Identify market-specific opportunities
Pricing & Promotions
* Execute pricing and promotional activity in line with commercial strategy
* Manage deals, discounts and promotional mechanics
Performance Analysis & Reporting
* Track KPIs including revenue, traffic, conversion rate and ROAS / TACoS
* Provide actionable insights and recommendations
* Flag risks and opportunities proactively
Cross-functional collaboration:
* D2C / CRM Manager (alignment on promotions and product focus)
* Brand Team (content, launches, messaging)
* Operations (stock availability, fulfilment, FBA planning)
Collaborate with Operations to:
* Maintain optimal stock levels in Amazon (FBA/FBM)
* Support demand forecasting
* Avoid stockouts and overstock
* Operations owns inventory and logistics — this role ensures Amazon's readiness and alignment
Required Skills:
* Strong understanding of:
* Amazon SEO
* Amazon Ads / retail media
* Experience managing multi-marketplace (UK/EU/USA) accounts
* Strong analytical skills with ability to turn data into action
* Experience in eCommerce, ideally fashion or consumer goods
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