About AAZZUR: AAZZUR is recognized as the "Shopify of Embedded Finance" and a winner of the
Mastercard European Fintech Forum 2024. We empower businesses to seamlessly integrate financial
services, offering a secure, 4x faster, and 10x cheaper alternative to conventional implementations,
eliminating the need for clients to become FinTech experts. Our mission is to make finance easier for
clients by providing embedded banking, Neo Banking, and front-end extensions with BaaS interfaces
for banks. Our innovative platform features 70+ pre-built Frontend Blocks, a low-code & white-label
Modular Frontend Experience Layer, and an Integration Middleware SaaS connected to over 40
Fintech partners for accounts, cards, payments, wealth, and more. We believe in excellence,
understanding the whole picture, and timeliness to drive solutions for our clients.
Role Description
We're hiring a hands-on Head of Sales to build AAZZUR's UK commercial engine. You'll run consultative, solution-led sales into Challenger Brands, Corporates and Scale Up Fintechs —especially payments, embedded finance, and embedded banking/payments. This isn't a "manage a team of AEs" job (yet). It's a "win lighthouse clients, codify the playbook, then scale" job.
Why AAZZUR? AAZZUR is for people who want to build their role, not inherit one.
You'll have:
Real ownership: you'll shape ICP, messaging, packaging, pricing approach, pipeline discipline, and the early sales culture.
Serious problems to solve: AAZZUR's clients don't buy features—they buy outcomes, trust, and credible solution design. That's our lane.
Close proximity to product: you'll influence roadmap with direct market signal, and co-design solutions that actually get adopted.
High visibility + impact: your work directly determines revenue trajectory, partnerships, and future hires.
What you'll do:
Own the full sales cycle: prospecting → discovery → solution design → proposal → close → expansion.
Lead structured discovery (workshops, stakeholder mapping, problem framing) and convert it into compelling solutions and commercial proposals.
Build a repeatable sales motion: ICP, target accounts, qualification (MEDDICC or equivalent), stages, CRM hygiene, forecasting.
Create core sales assets: deck, one-pagers, case studies, proposal templates, ROI/value narratives.
Partner with product/engineering to scope solutions, set expectations, and reduce delivery risk.
Develop partner routes: advisors, consultants, SIs, ecosystem players in payments/embedded finance.
What success looks like (6–12 months):
Clear ICP + target list, steady exec-level meetings, and a qualified pipeline you can forecast.
Multiple lighthouse wins and a credible expansion path within accounts.
A documented playbook and sales assets that make the next hire faster and cheaper.
Tight feedback loop to product and delivery: what's selling, why, and what must change.
Must-haves:
Proven solution/consultative selling experience closing complex B2B deals.
Consulting experience or "consulting-grade" client capability: structured discovery, workshops, executive storytelling.
FS domain credibility, ideally in payments, embedded finance, embedded banking/payments (or adjacent fintech infrastructure).
Ability to craft solutions with clients: scope, value case, commercial proposal, implementation approach.
Authentic, clear communicator who can simplify complexity and build trust fast.
AI-literate: comfortable discussing pragmatic AI use cases, data considerations, risk/compliance, and adoption.
Autonomous and accountable: you create structure, maintain pipeline discipline, and deliver without hand-holding.
UK-based; willing to travel for client meetings.
Nice-to-haves:
Experience selling into corporates, banks, PSPs, acquirers, lenders, large FS enterprises, or regulated fintechs.
Built GTM in an early-stage environment (0→1 / 1→10).
Partner/SI co-selling experience.
How we work:High ownership, low politics. Collaborative with product. Direct communication. High integrity in selling and delivery.
Process:Intro call → practical sales case (discovery + solution proposal outline) → final interview (90-day plan + stakeholder panel).