Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science.
We combine data, technology and creativity to advise and execute digital media analysis and strategy for the world’s most ambitious brands. We transform growth.
How do we transform growth? It all starts in understanding what advertising activation actually performs. Our proprietary marketing science suite, COmpass, gives clients that very insight. Using this, our team of experts provide the best strategy and execution, that is closer to the truth than ever before, across digital disciplines spanning paid media, influencer CRM & CRO.
We’re an innovative, independently owned company, We’re not “growth hackers” or a performance agency that follows industry best practices. Rather, we’re a group of founders and seasoned operators who are building innovative tools and services that set a new standard for digital marketing.
At Charlie Oscar, we like to select team members based on attitude and culture add. While we value experience and expertise, we want to work with people who are eager to challenge the status quo and driven to consistently deliver best-in-class output.
We believe in work-life balance and prioritise team well-being. We work hard but also make time to bond as a team, have some fun and socialise. We do quarterly social events and an annual company trip away to recharge and spend quality time together. The team work together in our London Bridge office, and from home.
About the role
As New Business Lead, you’ll play a pivotal role in driving revenue growth, expanding our client portfolio, and positioning Charlie Oscar as the go-to agency for brand and performance marketing. You’ll be responsible for developing and executing a structured new business strategy, leveraging outbound tactics, CRM automation, and industry networking to create meaningful opportunities.
Duties & responsibilities
* Own and execute an outbound lead generation strategy targeting our Ideal Customer Profile (ICP)
* Identify and engage Marketing and Growth leaders at high potential brands through multi channel outreach
* Drive both Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) into the new business pipeline
* Track, analyse, and optimise lead conversion performance across key channels
* Manage and optimise our HubSpot CRM, ensuring clean data and effective segmentation
* Design and execute audience specific campaigns across content themes, nurturing leads through structured journeys
* Collaborate with marketing to develop content driven outreach strategies
Industry events & networking
* Represent Charlie Oscar at industry events, forging relationships with key decision makers
* Develop strategic event outreach plans to maximise networking and lead generation opportunities
* Identify sponsorship and speaking opportunities to enhance agency visibility
New business & pitch support
* Support the CGO on proposal writing, ensuring clear, compelling, and commercially sound responses
* Support the senior leadership team in agency pitches, crafting persuasive presentations and storytelling narratives
* Collaborate with internal teams to identify prospect opportunities and tailor solutions to prospective client challenges
Required qualifications & skills
* Proven experience in B2B sales, growth, or new business development within a marketing agency, consultancy, or high growth business
* A strategic thinker who can balance data‑driven decision making with creative problem solving
* Hands‑on experience with HubSpot CRM, audience segmentation, and lead nurturing workflows
* Strong networking skills with the ability to build relationships at senior levels
* Excellent written and verbal communication skills, particularly in outreach and proposal writing
* A proactive, self‑starter attitude—comfortable working independently while collaborating across teams
Benefits
* Competitive salary plus quarterly bonus up to 10% of your quarterly salary
* Wellness allowance including access to Bupa private health care
* Pension plan
* Regular team socials and annual company trip
* Hybrid working (3‑days pw in our London Bridge office)
* 25 days’ holiday per year, plus bank holidays and time off over Christmas
* 4 weeks ‘Work From Anywhere’ per year
* Birthday off
* Cycle to Work Scheme with Forest Bikes
* Regular office treats and surprises
* Be part of building something truly exceptional
Our values
Make it happen
Progress is better than perfection...we make things happen, we get things done.
Treat it like your own
As if it was your business, your money, yourself....For us it’s not just work; it’s personal.
Grow together
Grow the business, grow with your team, grow yourself.
Be brave
In your work, in your ideas, in your ability to make decisions.
At Charlie Oscar Group, we are an equal opportunities employer committed to diversity and inclusion. We welcome individuals from all genders, ages, races, skin colours, religions, sexual orientations, gender identities, national origins, and disability statuses to join our team. If you have a disability or special need that requires accommodation, please let us know.
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